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As commerce becomes AI-mediated, checkout is evolving from a conversion tool into the connective layer across discovery, purchase and retention. This edition of the Checkout Paradox Tracker®, the first in a two-part series, explores how merchants are turning checkout into a durable customer growth engine.
Modern checkout is becoming a strategic growth layer, shaping how merchants attract, convert and retain customers across increasingly fragmented digital commerce experiences. Payment choice, personalization and low-friction authentication are converging to create faster, more intuitive checkout journeys that help improve conversion and customer loyalty. In the emerging agentic commerce era, merchants are treating checkout as the connective layer across the customer loop, helping turn transactions into long-term customer relationships.
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Even with unprecedented access to data, ecommerce marketers are still struggling to turn insights into action. As consumers move fluidly across channels and the path to purchase grows increasingly fragmented, decision-making has become both more complex and more delayed. Drawing on a survey of 500+ marketing leaders across the US and UK, this report uncovers why data isn’t translating into confident strategy, the true cost of decision paralysis, and how leading brands are moving faster and making smarter decisions to drive growth.
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Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels.
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The best ecommerce strategies for winning on social commerce channels
Social commerce channels like Facebook, Instagram, and TikTok allow users to go from consuming their favorite content to making a purchase all on the same platform, making them ideal for engaging with customers, growing your brand, and creating visual campaigns that drive sales. In fact, nearly 85% of shoppers review at least one social media site before making a purchase.
With that kind of buying influence, it’s pivotal to make social commerce a meaningful part of your omnichannel strategy.
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Delivering a modern experience for the modern shopper
Get expert insights on data, branding, and marketing strategies to grow sales on every major ecommerce channel. In a recent webinar, Connected commerce for the modern shopper, three industry experts gathered to discuss a very real, very modern challenge: the multichannel journey of today’s shopper.
Today, shoppers don’t just land on a store page and buy a product. More often, their journey has many stops: search engines, social media, AI engines, marketplaces, and your ecommerce store.
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Checkout is now a loyalty strategy
The FreedomPay report reveals how checkout has quietly become the moment that makes or breaks customer loyalty, as rising expectations outpace outdated systems and force retail and hospitality leaders to rethink payments from the ground up. Consumers have more ways than ever to check out and pay. And they have strong opinions about how they want to do it.
The takeaway – checkout has become a make-or-break brand moment.
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A comprehensive guide to the key Consumer Electronics marketplaces in Europe
Navigate Europe’s top electronics marketplaces and boost your business success. With a diverse population, a robust economy, and a high demand for cutting-edge technology, the European consumer electronics market offers incredible growth opportunities for global brands. However, navigating this multifaceted market comes with its own unique set of challenges and complexities.
In this comprehensive guide, we help brands worldwide to sell effectively on European consumer electronics marketplaces. From regional consumer preferences to details on the top marketplaces in Europe, this guide provides the strategic insights and practical steps needed to ensure your success.
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Connected commerce: How to win customers across every channel
Turn your product feeds into revenue streams. Get expert insights on data, branding, and marketing strategies that help you grow sales across every major ecommerce channel. Created by BigCommerce and Feedonomics , this guide breaks down what it takes to succeed across today’s top sales and ad channels.
Get actionable strategies for marketplaces, product listing ads, social commerce, affiliate programs, remarketing, SMS, and email — plus how to manage product data across them all.
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How AI is redefining product discovery
This resource outlines how AI is changing shopper behavior, and how brands must adapt. Today’s shopping journey doesn’t always begin with a search bar—it starts with a conversation. With tools like ChatGPT and Perplexity emerging as digital shopping assistants, ecommerce brands are facing a new challenge: making sure their product data is not only visible, but understandable to AI. This shift from traditional SEO to generative engine optimization (GEO) means your product listings need to do more than rank—they need to speak the language of intelligent agents.
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2026 CPG industry preview: Consumer Electronics marketing guide
2026 is shaping up to be a year where consumer electronics marketers are moving faster and getting smarter. AI is now expected, retail media is driving most purchases, and pricing and inventory can change week to week. These shifts are creating new opportunities for brands that can adapt quickly and stay connected to how people actually shop. Read on to learn what these changes mean for the year ahead and how CPG marketers can take the right lessons into 2026 with confidence.
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Beauty trends 2026: Digital & AI shape what’s next
Beauty is entering 2026 with its characteristic resilience, but also with a new level of complexity. Consumers are becoming more intentional in how they spend, balancing tighter budgets with a desire for small luxuries, simplicity, transparency, and products that genuinely work.
It’s no secret that beauty sales are now dominated by ecommerce, and increasingly, the winners are those who can crack the code of digital success. Brands have a new toolkit that drives their success, which includes being available, visible, and attractive.