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Social media is woven into the fabric of nearly everyone’s lives, from a source of social connection to a vital news feed or even efficient way to shop, search, and organize events. However, each generation approaches social media a little differently– and many, especially younger Americans, are trying to log off.
We wanted to know how each generation is using social media, as well as what platforms came out on top in terms of use, spend, and generational share; to do this, we surveyed nearly 1,000 Americans nationwide on their social media habits.
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Mobile messages rarely sit unread. Within three minutes of being received, 90% of them are opened—putting your brand in the palm of your customer’s hand almost instantly. But the real question isn’t if they’ll see your message. It’s what format will make them care enough to act.
Not every messaging format is right for your brand. You have to consider which one will align with your best consumer’s expectations, whether that’s MMS (multimedia messaging), RCS (Rich Communication Services) messaging, or traditional SMS (short code message service) messaging.
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We let Claude manage an automated store in our office as a small business for about a month. We learned a lot from how close it was to success—and the curious ways that it failed—about the plausible, strange, not-too-distant future in which AI models are autonomously running things in the real economy.
Anthropic partnered with Andon Labs, an AI safety evaluation company, to have Claude Sonnet 3.7 operate a small, automated store in the Anthropic office in San Francisco.
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Evolution of commerce media networks in advertising
Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest survey sheds light on the forces shaping the commerce media economy. Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped retailers enter the media business. Leveraging shopper and transaction data, RMNs help brands reach prospective customers through their websites, apps, and even off-site channels.
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How performance partnerships are reshaping social commerce
Social commerce is no longer just a trend; it’s reshaping how consumers discover, evaluate and purchase products. Fueled by younger generations, platforms such as TikTok Shop, Instagram Shops, and YouTube Shopping have transformed shopping into an interactive, content-driven journey. By 2030, the social commerce market is projected to reach $5.32 billion to $8.5 trillion, making it one of retail’s fastest-growing sectors.
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What lies behind Nike's return to a multi-channel strategy?
Nike has recently pivoted away from its “ Consumer Direct Acceleration” strategy in favor of a more multi-channel distribution approach. What does the data say about this shift? We dove into traffic numbers and audience composition metrics to find out.
Nike’s Strategic Pivot
In 2020, Nike introduced its “ Consumer Direct Acceleration” strategy that had aimed to expedite the company’s DTC pivot in an effort to regain control of the brand and own the customer relationship directly. But the emphasis on owned channels did not yield the desired results – in fact, the move away from wholesale may have helped smaller sneaker companies take over shelf space and market share from the legacy sportswear brand.
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The state of in-store retailing 2025
Store intelligence technologies—solutions to optimize inventory management, out-of-stocks, pricing and promotion execution, and planogram compliance—offer transformative potential for retailers to optimize brick-and-mortar retail operations.
Read this report to discover answers to these and other questions:
How far along are retailers in adopting store intelligence technologies like AI (artificial intelligence), robotics and shelf digitization—and where does growth potential remain?
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eCommerce personalization: 5 Strategies to boost sales fast
Did you know that eCommerce personalization is one of the most effective ways to boost sales in your online store? Personalizing your site’s user experience (UX) is a great way to engage your customers and drive more revenue. When each visitor sees relevant messages and offers, they’ll be more likely to click, browse, and buy.
In fact, 76% of consumers are more likely to buy from eCommerce sites that use personalization , according to McKinsey & Company’s Next in Personalization Report.
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2025 Retail & logistics trends half-year report
Halfway through 2025, European retail is at a tipping point. Cut through the hype and dive into the seven critical shifts reshaping ecommerce and delivery right now:
Unified commerce lagging
Cross-border delivery spiking
Social commerce buzzing
Last-mile costs (spoiler: they are up)
Sustainability under pressure
AI and automation saving money
Regulation getting real
At the start of 2025, bold predictions were made. Now, six months in, it’s time to explore where the industry stands and where it’s heading.
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Discover what’s shaping data and analytics strategies
We surveyed over 3,200 marketers and CX professionals, and 8,000 consumers, to learn about their data management strategies, how they’re using analytics, and what consumers care about most when it comes to how their data is handled. Fragmented data is blocking their ability to deliver real-time, one-to-one personalization. To stay ahead, businesses must unify their data.
Check out the Adobe 2025 AI and Digital Trends: Data and Insights report and learn:
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The retailer's 4-step guide to better payment experiences
This playbook explores how retailers must optimize their payment experience (PX) to stay competitive and offers a roadmap for that journey. For retailers, the competition for customers is fierce. Because customers expect seamless shopping experiences at every touchpoint along the shopping journey, retailers must optimize their payment experience (PX) – or risk losing business. This playbook serves as a guide to top-tier, high-performing payment experiences. In it, you’ll find 4 actionable steps to help you boost conversion, foster lasting customer loyalty and reduce cart abandonments.