CX leaders are propelling their organizations forward into an era of AI-driven customer engagement. By leveraging an interaction-centric platform with advanced capabilities, brands can quickly evolve and produce outstanding outcomes.

Nowhere is this truer than in the customer success stories demonstrated during the ever-illuminating Interactions 2024—the largest CX event of the year. The eBook, “CX AI Realized: Five AI-Powered Strategies from Innovative Brands,” explores success stories from top-tier brands such as Sony, Carnival UK, and Hyundai Capital and how these brands leverage AI to exceed customer expectations and achieve unmatched results.

When Funmi Monet began her perfume- and beauty-focused TikTok in 2020, she drew upon her past work at a department store fragrance counter to offer perfume recommendations to her audience. The Dallas-based creator quickly became known as the internet’s “fragrance auntie” for her entertaining and insightful recommendations and reviews, amassing close to 500,000 followers on TikTok and more than 250,000 on Instagram. Brands took notice, too, with the likes of Maison Francis Kurkdjian and Dior soon sending products to Monet to review. 

Should you target multiple countries with one Google Ads campaign or separate them? There are several factors to consider, but the biggest one is budget. If your business requires you to have separate spend limits for each country, then separate campaigns will be necessary. With separate campaigns you’ll be able to set a unique daily budget and efficiency target for each country. If your business doesn’t care how spend is distributed across countries as long as performance is good, read on to understand if a unified campaign is the best path forward.

There has been plenty of talk about the excitement (and fear) of how AI will completely transform businesses, forever changing the game and revolutionizing every industry. And while there’s certainly plenty to anticipate, we’re already beginning to see the hype fade as AI market leaders move on from experimentation and into the nitty-gritty.

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies.

Podcasts have become an integral part of daily life for millions, with over  half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with  new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why?

New data shows that more than more than 50% of Americans now listen to podcasts every month. And research from  Edison Research underscores the lucrative potential of podcast audiences. Monthly podcast listeners are not only more likely to hold a university degree, but they are also more likely to be employed and affluent compared to the general population. And whilst listenerships are diverse, podcasts are particularly popular among Gen X: a demographic known for its  disposable income.

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. 

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Naturally, that led us to the question: what content did we find that we could connect to the journey?

The types of content that resonate with clients

Eight out of 10 videos released by brands on TikTok are under-performing. New study also finds a quarter of content released on social media platform generating intense negative emotions.That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media platform is generating below average levels of positive emotions, attention and brand recall.