We expect modern supply chain environments to be hyper-efficient, and a single bad barcode can set off a domino effect of disruptions like delayed shipments, failed compliance checks, internal rework, and even lost customer trust. While automation and data capture technologies continue to advance, one seemingly simple element often causes disproportionate problems: the printed barcode label. 

Retail marketers are under pressure—AI is the advantage. Marketing teams are being asked to produce more campaigns, in more formats, across more channels, with tighter timelines and limited resources. The pressure is real, and the stakes are measurable.

The AI Playbook for Retail Marketers by Typeface reveals how top retail brands are using AI to meet that pressure head-on, streamlining workflows, increasing personalization, and accelerating time to market. Built on insights from over 300 marketing leaders, this report offers a clear look at how AI is driving real impact inside retail organizations.

What happens when a simple request becomes a done deal? PYMNTS Intelligence , in collaboration with Visa, dives into the rise of agentic AI. Where prompts replace buy buttons and commerce moves at the speed of a conversation. In this Tracker, learn how:

• Just 15% of CFOs at large enterprises are currently piloting agentic AI, with data security, governance, and trust issues impeding adoption.

• “Taylor,” a millennial eCommerce partnerships manager at a Bay Area retail company, uses agentic AI throughout her day, both at work and at home.

Email and SMS - friends, enemies, or frenemies? The experts at PostScript say, friends, if you do it right. If a customer is already on your email list, they’re only one step away from being a high-intent SMS subscriber. Leveraging this established connection can unlock SMS as a more direct and immediate communication channel. Think of the possibilities: time-sensitive promotions delivered instantly, personalized reminders that cut through inbox clutter, and real-time customer service interactions that foster loyalty.

The CPG industry is at a critical juncture where digital innovation can significantly influence consumer relations and market success. Companies that adopt a flexible, scalable, data-driven approach to content management and deliver personalized experiences are better positioned to meet evolving consumer demands and achieve sustained growth.

But digital transformation is not just about adopting new technologies — it’s about transforming business processes to align with the digital age. This includes integrating advanced analytics, AI and marketing automation, and embracing digital experience platforms that deliver seamless consumer experiences across all touchpoints.

It may sound like hyperbole to say the world has changed, but the evidence is everywhere: CEOs are demanding their teams level up or step aside. In fact, research from McKinsey found that 74% of CEOs think marketers lack commercial acumen. As traditional marketing loses its effectiveness, your role and influence — and that of the marketing department as a whole — can diminish as well.

These changes and those initial warning signs are indications why you must also change now. With that in mind, this playbook is designed to help you navigate, lead, and influence the next chapter of marketing. By reading, you’ll learn about four significant transformations that are integral to the new way of marketing. Download it now to find out how you can:

Expanding your ecommerce business internationally can open new revenue streams but also introduces complexities, especially when it comes to duties, taxes, and tariffs. These fees impact your costs, pricing, and customer experience, and misunderstanding them can lead to costly surprises at checkout or during shipping.

In this guide, we’ll break down what duties, taxes, and tariffs are, how they apply to your business, how they’re changing with global ecommerce trends, and most importantly, how you can manage them efficiently using ecommerce software like Swap Commerce.

Ever wished shopping apps could just get you? Zalando’s AI assistant is making that happen. Their chatbot isn’t just answering questions, it’s your personal stylist in your pocket. Zalando reported a 4.2% revenue lift last year. The question is: how much of that came from AI, and how can they do even better?

How Zalando uses AI to personalize the shopping experience

Zalando’s AI assistant is like having a stylist in your pocket. Instead of tapping through endless filters, users just ask: “What should I wear to a wedding in Santorini in July?”