The shift from third-party cookies to first-party data is powerful to say the very least. This recent evolution presents numerous opportunities for marketers to make wiser, more impactful decisions. From retail to travel and more, this level of customer personalization is critical for those leaving third-party-cookie data behind and looking toward the future gold mine of first-party data.

So, what are the best and most practical tips to pay attention to as a marketer looking to effectively employ first-party data? We partnered with Industry Dive to create this industry report, where we explore:

Do you need to get opt-in to send transactional emails? Does GDPR even apply to transactional emails? All these questions and many more answered in this detailed guide. Transactional emails are defined as any email sent from a business to an individual recipient, triggered by an action that the user takes, or a request that they make. For example, an email confirming a purchase, a monthly account statement, or a parcel delivery notification would all be classified as transactional emails.  For any business that operates in Europe, it is imperative that they are sending GDPR compliant transactional emails.

In March 2024, SAP Emarsys conducted research amongst 2,002 consumers and 252 marketers across the  United Kingdom  to dig deep into attitudes towards AI. This report reveals an exciting convergence between how consumers feel about AI and how marketers can be empowered by AI in their omnichannel strategies. The goal? True 1:1 personalisation, freedom to innovate and ultimately, to drive real business growth.

As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively.

“The Marketers First-Party Data Checklist” from OneTrust provides a roadmap for refining your approach in constructing personalized, privacy-compliant marketing strategies that foster trust and cultivate robust customer relationships. By following the checklist’s steps, you’ll seamlessly navigate the process from collection to analysis, unlocking the power of first-party data to drive engagement and build trust.

In a privacy-first world where new technologies are evolving rapidly, the digital marketing industry is experiencing an upheaval due to its historic lack of standardized measurement and attribution. As e-commerce businesses struggle to adapt their approaches to performance reporting, companies that don’t prioritize deeper analytics investments will face greater challenges than others. Let’s take a look at the factors that need to be considered when allocating these investments.

Learn how contextual targeting can help marketers take control of their ad campaigns, without the use of cookies, to drive results. The programmatic landscape is changing. With increased privacy-related regulations, more limitations are being placed on digital environments where cookies exist.

In fact, 95% of advertisers place some priority on finding solutions for a cookieless future, according to 150 agency and brand advertisers surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.

It’s finally happening. Sort of. After years of warnings, Google Chrome has officially begun phasing out 3rd-party cookies. In early January, the company turned off cookies for 30 million Chrome users (or 1% of the platform’s total user base) and said they had plans to phase them out completely by end of 2024. (They’ve since delayed the change for a third time but promise to turn off 3rd-party cookies completely by 2025.)

Zendesk is back with the sixth annual Customer Experience Trends report. This year, we’re sharing how rapid innovations in AI and other emerging tech are claiming the spotlight and ways leaders are getting ahead of the big change.

AI + intelligent experiences

Learn how AI is altering the role of chatbots to the point that 64% of CX leaders are increasing their investments in evolving chatbots. Discover how AI transparency is top of mind and how generative AI offers personable and interactive experiences.