Many expected 2024 to mark the end of third-party cookies, but the timeline shifted when Google sunset its Privacy Sandbox initiative without a definitive alternative in place. Advertisers continue to rely on cookies for targeting across the open web. This reliance, paired with an increasingly fragmented ecosystem, has made it harder than ever to connect with audiences effectively. 

So we dug into the data. We wanted to know, for companies still relying on cookies, how effective is their targeting strategy? Read our E-Book to answer the questions you want to know:

• What is the current state of cookie coverage, really?

• How much time are digital consumers spending in walled garden platforms? 

• What can we expect from future industry privacy changes?

• How can major players in the advertising industry navigate this fractured ecosystem? 

• How much can an Identity Solutions provider improve coverage?