In the UK alone, e-commerce accounts for over 30% of total retail sales, with forecasts projecting a growth rate of over 9.49% across the next five years ( Statista, 2024). This unprecedented growth trajectory has disrupted established retail practices and shifted consumer preferences.

With the increased use of smartphones and tablets facilitating access to online shopping outlets, it has now become industry standard for consumers to receive unparalleled discounts and a vast array of choices. The transition to mobile-first shopping has caused two major shifts in retail dynamics: customer loyalty has become increasingly elusive and the convenient introduction of various payment methods has drastically streamlined the transaction process. As mobile technology continues to advance, the ease of access to online shopping has accelerated, making it more convenient for consumers to make purchases at any time and from anywhere.

The App Store Optimization (ASO) Checklist outlines essential steps to improve an app’s visibility in app stores. Key items include keyword research, optimizing the app title, description, and icon, choosing relevant categories, gathering user reviews, and tracking performance metrics. Following these steps increases downloads and boosts user engagement.

The App Store Optimization (ASO) Checklist outlines essential steps to improve an app’s visibility in app stores. Key items include keyword research, optimizing the app title, description, and icon, choosing relevant categories, gathering user reviews, and tracking performance metrics. Following these steps increases downloads and boosts user engagement. We have prepared a comprehensive list of questions designed to guide every ASO professional when working on their mobile app strategy and improvements.

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.

The holiday shopping season (Nov-Dec), which already saw mobile dominate last year, is expected to see even stronger growth this year. And going into 2025, Adobe is forecasting that mobile shopping will consistently eclipse desktop, in months outside of the holiday season. This would be a major shift in consumer behavior online. Adobe’s full analysis is below.

Year after year, the functionality and sophistication of mobile technology increases. With more customers using mobile devices and channels than ever before, it’s never been more important for marketers to evaluate the strength of their mobile offering and take steps to improve it.

In this article, we’re going to cover all things mobile optimization, from fundamental definitions to actionable advice you can use to improve the browsing experience for your on-the-go users. 

Consult-a-Friend is the latest feature to make shopping on Amazon more social and collaborative.  Amazon is once again exploring new possibilities when it comes to online shopping. The mega-company has introduced its latest collaborative shopping feature: Consult-a-Friend, a new mobile shopping experience that lets users quickly and easily request, view and manage their friends’ feedback on products within the Amazon Shopping app.

A critical assessment of 700 brands in 10 countries, focused on the online, mobile and in-store shopping experience — from the customer’s point-of-view.

Brand Assessment

Who are the leading omnichannel brands, and how are they delivering seamless and easy-to-use omnichannel offerings and services.

Omnichannel Evaluation

What is the current state of omnichannel capabilities today, and how does that compare across 700 global brands?

In this mobile-centric world, app usage is at an all-time high. While spending in games feels the squeeze from inflation, apps stand resilient. In fact, across the top 10 markets, the weighted average of time spent on mobile surpasses 5 hours in 2023, up 2% from the previous year. And after declining 2% YoY in 2022, global consumer spending bounced back 4%.

To help you maximize your mobile performance this year, we are excited to share our new State of Mobile 2024 report, featuring the latest market trends, industry insights, best practices and top charts spanning 11 industries and 30 markets — in a rich interactive format, allowing you to dive deep into valuable insights.