A unified vision enabling merchants to seamlessly integrate payments, data, and technology to deliver smarter, more connected customer experiences. Worldline, a European leader in payment services,  announces the launch of Worldline One Commerce, a new integrated vision that redefines how merchants connect payments, data, technology and customer experiences.

Worldline One Commerce empowers retailers to deliver smooth, consistent shopping journeys across all channels and devices, while improving operational efficiency and strengthening customer relationships. By unifying in-store and online payments within a single continuous experience, merchants will gain full control to design ecosystems tailored to their customers’ evolving expectations.

This year, Brij surveyed 100 marketing and brand leaders at consumer product companies to uncover how AI adoption and offline-to-online engagement are shaping the future of retail. The findings reveal a clear fluency gap, uneven adoption, and millions in customer value left untapped.

Inside, you’ll discover:

• Why most brands remain stuck in fragmented AI adoption

• How offline engagement is going unmeasured—and costing millions in lost value

Revenue growth management (RGM) continues to be a top priority for consumer goods companies. The topic consistently ranks in the top three or four most commonly cited areas of interest by executives across the consumer goods industry, according to a Deloitte analysis of data from the Consumer Analyst Group of New York (CAGNY) conference. 

A well-executed RGM strategy helps companies navigate this volatility in today’s complex omnichannel environment. The disproportionate growth of e-commerce within CPG means that pricing, promotions, assortment and pack sizes — the four main pillars of RGM — must be optimized across multiple digital channels, in addition to retail shelves.

Unified commerce is a modern retail strategy that integrates all sales channels and back-end systems into a single, cohesive platform. In practice, this means combining everything from online storefronts and mobile apps to physical-store point-of-sale (POS) systems, inventory management and customer relationship management (CRM) tools under one roof. All customer, product and inventory data is stored in one system and updated in real time, giving businesses a 360° view of operations without juggling multiple disconnected applications. By eliminating siloed systems, companies create a single source of truth for transactions and customer interactions. The result is smoother operations and faster decision-making, since every team, from sales to marketing, works from the same live dataset.

Your customers move fluidly between online discovery, in-store browsing, digital comparison, and physical purchase, often within the same decision cycle. Learn how to bring audience-led thinking into your omnichannel strategy and build a clearer, more connected view of your customers. 

What’s inside the guide

A clear breakdown of the modern omnichannel customer See how shoppers move between digital and physical environments and what actually drives decisions at each step.

In Consumer Goods, marketing is being reshaped by the convergence of B2B and B2C dynamics, omnichannel expectations, and the need for speed, personalization, and relevance. Buyers, whether retailers, distributors, or end consumers, now demand seamless, value-driven experiences across every touchpoint. For brands, this means balancing mass-market reach with precision engagement, while navigating shorter product cycles and fierce digital-first competition.

From shifting loyalty to year-round gifting, learn what’s driving global purchase behavior in 2025—and how top brands are building smarter, more profitable campaigns in response. Packed with trends and actionable tactics, this report helps brands capture more revenue through smarter segmentation, loyalty, and omnichannel orchestration.

Global marketplaces, digital-native challengers, and algorithm-driven platforms are reshaping the competitive landscape. For enterprise retailers, survival is no longer about competing on products or prices, it’s about delivering  seamless, personalized, omnichannel experiences  at scale.

This exclusive report featuring VTEX reveals how leading retailers are winning by unifying commerce, operations, and fulfillment to meet modern customer demands.