As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability to personalize experiences. Here’s the challenge facing brands and retailers: Communicate clearly with a vast array of consumers who speak thousands of languages, hail from countless different cultures and socioeconomic backgrounds, and make purchasing decisions based on highly personal preferences. It’s no easy feat to reach all of these consumers on a broad scale in an authentic way.

Operations functions are often where the rubber meets the road for the implementation of gen AI strategies and where companies can expect to see early examples of success and further potential. Let’s look at the next chapter of AI—agentic AI, and how it could unlock the next generation of operational excellence and productivity in service operations. We dig into the high stakes of continued investment in digital transformation and the potential payoffs. We discuss collaborations between the chief information officer (CIO) and COO, and how thoughtful talent strategies can set organizations up for continued digital success.

Consumers are more willing to share data when the requests are personalized and the experience is more rewarding. Consumers want benefits like personalization in return for sharing data with retailers.

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people. 

However, more than two-thirds of U.S. consumers say they are willing to share their data if it results in more personalized and rewarding customer experiences. Fewer than one-third say they would consider switching retailers for a more personalized experience.

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.

This report is designed to help you with creating a strong personalisation strategy in 2025 and beyond. We surveyed consumers about their likes and dislikes when it comes to personalisation and what they want from retailers in the future. We also carried out some retailer-led research to reveal their biggest challenges with implementing personalisation and their current approaches.

This playbook explores how retailers must optimize their payment experience (PX) to stay competitive and offers a roadmap for that journey. For retailers, the competition for customers is fierce. Because customers expect seamless shopping experiences at every touchpoint along the shopping journey, retailers must optimize their payment experience (PX) – or risk losing business. This playbook serves as a guide to top-tier, high-performing payment experiences. In it, you’ll find 4 actionable steps to help you boost conversion, foster lasting customer loyalty and reduce cart abandonments. 

Our latest report surveyed over 5,000 consumers and business decision-makers across the globe to understand their preferences for shopping online and sharing data. What we found? Consumers today want digital experiences to feel frictionless and easy — without sacrificing security or increasing chances of fraud. An almost impossible balancing act.  

Learn how to improve the transaction experience with insights on: 

We surveyed over 3,200 marketers and CX professionals, and 8,000 consumers, to learn about their data management strategies, how they’re using analytics, and what consumers care about most when it comes to how their data is handled. Fragmented data is blocking their ability to deliver real-time, one-to-one personalization. To stay ahead, businesses must unify their data.

Check out the Adobe 2025 AI and Digital Trends: Data and Insights report and learn: