Brick and mortar retailers are under tremendous pressure from the e-commerce boom and ever-evolving customer expectations. Globally, online shopping is projected to continue its strong upward trend. A lack of physical constraints has enabled e-commerce sites to innovate often and act quickly in terms of marketing and customer experience. Further, their lower cost of operations has translated into better pricing for customers. As a result, “offline” retailers are suffering from a drop in sales, lower footfalls and a dire need to reinvent themselves to stay relevant.

Savvy retailers are mastering strategies for turning an ordinary in-store shopping trip into a treasure hunt. In special store sections, shoppers encounter a changing selection of unique, hard-to-find or discounted items. Now, technology is offering retailers a chance to move the treasure hunt into the digital era, creating new levels of discovery and excitement with the help of in-store retail media networks through engaging displays in the aisles of supermarkets and other retail environments. For inspiration, read “5 ways to redefine the ‘treasure hunt’ with in-store retail media,” a new guide from Quad Insights.

Retailers worldwide are doubling down on technology to drive growth, efficiency, and customer loyalty in 2025. But with so many tools on the market, which investments are truly game-changing? The  TechShop ‘25 Report  reveals the top  10 retail tech priorities  based on exclusive insights from 1,500+ retailers across the UK, US, and Australia.

Inside, you’ll discover:

• The most in-demand retail tech investments for 2025

As we progress through 2025, the evolution of technology stands as a critical factor reshaping how brands connect with their customers. A confluence of consumer demands and technological advancements is fostering a new era in retail, where the focus is squarely on enhancing customer experiences. Within this landscape, three key trends have emerged: SoftPOS, immersive experiences, and digital identity. Each of these innovations presents a unique opportunity to redefine consumer engagement and streamline operations across the retail sector.

Whether you’re exploring composable or scaling its potential, this report offers actionable data and expert advice to help you stay ahead in a rapidly evolving market. Is 2025 going to be the year of your digital transformation ?

E-commerce is undergoing a fundamental change that is reshaping how customers buy and companies sell. While generative AI (gen AI) has grabbed the attention of executives over the past year, a quieter wave of technology-driven innovation is washing over almost every aspect of e-commerce.

This technology infusion is powering a much more comprehensive and integrated version of next-gen e-commerce, in which a broad ecosystem of capabilities—such as R&D, logistics, warehousing, and marketing and sales—are increasingly interconnected.¹ With these deeper and broader integrations comes the promise of better performance leading to greater productivity, higher profitability, and better customer experiences.

Written specifically for business leaders, this valuable resource spells out in understandable terms why composable commerce is the right choice for growing brands, highlighting its superiority over traditional monolithic platforms and the significant advantages of building a composable organization. With more than a dozen examples of companies that have successfully transitioned to composable commerce, it validates the tangible benefits the approach can bring to your organization.

The shifts in retail commerce over recent years are unparalleled, driven not only by global events but also by the rapid emergence of transformative technologies that quickly become expected by customers, challenging businesses to innovate and adapt continuously. 

In this white paper, we’ve gathered the latest insights to provide comprehensive observations on the current status and future trajectory of retail. The result is an in-depth guide that presents the pitfalls you need to watch out for, what trends you need to adopt to boost conversions and the technology you need to accomplish it.