One of the fastest growing ad channels in the US, retail media is predicted to reach $130B in ad spend by 2028, and is revolutionizing the advertising landscape. Our exclusive Retail Media Playbook offers a blueprint for brands and retailers on how to leverage retail media to gain a competitive advantage, with data-driven insights and case studies to help you make well-informed, strategic marketing decisions, including:

Amazon revolutionized retail. What one thing has made Amazon a digital superpower? It isn’t their vast selection of goods – even as a small online bookstore, they were disrupting retail by transforming the way we buy and consume media. It isn’t their reliable delivery – customers expect this of any retailer. It isn’t their customer service – while it excels in the eyes of consumers and has a positive impact on Amazon’s bottom line, it’s nothing that most other retailers can’t mimic or even surpass.

By postponing the deprecation of third-party cookies, Google just did everyone a big favor. You may have sighed relief, but don’t get too comfortable. Few advertisers were truly ready for a cookieless web. Like a math test in school, where almost no one is really ready, moving the deprecation of cookies to mid-2023 has been met with an industry-wide sign of relief. Unfortunately, like with the postponed test, this has been followed but the same response we all often had in school; a belief that there is now extra time to waste.

Many expected 2024 to mark the end of third-party cookies, but the timeline shifted when Google sunset its Privacy Sandbox initiative without a definitive alternative in place. Advertisers continue to rely on cookies for targeting across the open web. This reliance, paired with an increasingly fragmented ecosystem, has made it harder than ever to connect with audiences effectively. 

So we dug into the data. We wanted to know, for companies still relying on cookies, how effective is their targeting strategy? Read our E-Book to answer the questions you want to know:

Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. Backed by data from tens of billions of dollars in revenue from leading ecommerce brands across North America, UK & EMEA, this playbook gives you the strategies to break free from Last Click limitations and unlock huge opportunity.

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance:

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead.

AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a survey of over 160 brand and agency executives. This study uncovers the latest trends, challenges, and opportunities in programmatic measurement—helping industry leaders refine their approach and drive better results.

This guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new ways through the power of generative AI. You’ll find strategies and tangible best practices for extending your brand’s reach through chatbots and agents, refining your SEO and advertising strategies, and leveraging conversational AI-powered tools to build and optimize ad campaigns.

Ready to future-proof your marketing? In our 6th Annual Digital Advertising Trends report, we dive into all the latest insights for a data-backed look at the year ahead. With key insights from 450+ marketers, it covers everything from budget shifts to AI innovations and emerging channels like retail media. Get the stats that matter and start 2025 with a strategy that’s ahead of the game.

75% of marketers plan to increase budgets