In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its ad platform, offering marketers new tools to enhance campaign performance. One tool that’s been around for a while but also gaining traction is Meta’s dynamic ads.

In this blog post, we’ll explore the benefits of using dynamic ads, how they differ from traditional ad formats, strategies for maximizing their potential, and the outlook for dynamic ads. But first, we’ll discuss the recent shifts our paid media team has observed in the ad-buying space on Meta.

Don’t submit your final retail media holiday plans without reading this post! With the 2024 holiday season fast approaching, retail media marketers must finalize their plans to ensure a successful shopping season. Effective holiday retail media planning involves predicting consumer interests, choosing key retailers, and staying agile to adjust strategies as needed can help marketers craft comprehensive campaigns that maximize engagement and conversions during this competitive period.

For the 2024 holiday shopping season, consumers will be overwhelmed by offers, and standing out requires a strategic plan. Allocate your social advertising budget wisely across platforms like Facebook, Instagram, TikTok, and Snapchat, and tailor your ad formats to different stages of the customer journey. Integrating your social advertising into an omnichannel strategy and staying flexible with real-time adjustments will help maximize your impact this holiday season.

Get your holiday paid search strategy ready for 2024. With shoppers starting early, planning is crucial. Use historical data to optimize budget allocation, focusing on key periods from September to January. Timing, product selection, keywords, and ads play vital roles in capturing consumer interest. Integrate paid search seamlessly with other marketing channels to maximize reach and engagement. Kenshoo Skai’s advanced tools can help enhance performance and streamline your campaigns.

The back-to-school season is upon us, and for retailers, it represents a golden opportunity. As the second-largest shopping event of the year, back-to-school shopping provides a crucial chance for brands to boost their profitability. Americans spent a staggering $135.5 billion on back-to-school and back-to-college shopping in 2023, and this figure is projected to skyrocket to $189.7 billion by 2028. We’ve put together a comprehensive guide to help digital marketers leverage Google Ads, Amazon Ads, and paid social to make the most of this peak period.

Ever feel like you’re throwing money into a black hole with your paid media campaigns? You’re not alone. Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it.

Enter automated paid media. By harnessing the power of AI and automation, we can finally say goodbye to wasted ad spend and hello to smarter, more effective campaigns. With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online.

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction.

So, how does Google choose which of your keywords to put forward?

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences?

Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.