Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. Backed by data from tens of billions of dollars in revenue from leading ecommerce brands across North America, UK & EMEA, this playbook gives you the strategies to break free from Last Click limitations and unlock huge opportunity.

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance:

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead.

AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a survey of over 160 brand and agency executives. This study uncovers the latest trends, challenges, and opportunities in programmatic measurement—helping industry leaders refine their approach and drive better results.

This guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new ways through the power of generative AI. You’ll find strategies and tangible best practices for extending your brand’s reach through chatbots and agents, refining your SEO and advertising strategies, and leveraging conversational AI-powered tools to build and optimize ad campaigns.

Ready to future-proof your marketing? In our 6th Annual Digital Advertising Trends report, we dive into all the latest insights for a data-backed look at the year ahead. With key insights from 450+ marketers, it covers everything from budget shifts to AI innovations and emerging channels like retail media. Get the stats that matter and start 2025 with a strategy that’s ahead of the game.

75% of marketers plan to increase budgets

Feed optimization in Google Ads is the process of improving the product data feed uploaded to Google Merchant Center to enhance the performance of shopping ads. This feed includes details like product titles, descriptions, prices, and images, which are crucial for ads appearing in Google search results and other surfaces. As a Google Ads specialist agency, we emphasize that a well-optimized feed can significantly boost click-through rates (CTR), conversion rates, and return on ad spend (ROAS), making your advertising more cost-efficient.

Marketers are increasingly turning to innovative, personalized solutions to meaningfully engage audiences and build lasting relationships. Interactive content that drives conversions is now essential to shorten the path to purchase. With the rise of platforms like WhatsApp, Facebook Messenger, and voice assistants like Alexa or Google Assistant, consumers are engaging with brands in new ways and brands need a new approach to advertising that fosters personalized, one-on-one engagement. 

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.

As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. Staying ahead is important for brands that want to remain competitive and make the most of their advertising budgets.

For years, marketers have been asking the same question: How do our non-Amazon ads really influence Amazon sales? The truth is, most brands are flying blind. Amazon’s walled garden makes it impossible to track the complete customer journey, leaving you with incomplete data and missed opportunities. But what if you could finally see how your TikTok, Meta, and YouTube campaigns contribute to your Amazon revenue?