Captify’s latest report is your ultimate guide to festive success! Packed with actionable insights from billions of search data signals, this report will help you to:

Target the Most Relevant Audiences: Discover the unique shopping habits of Captify’s custom audiences, including Family Hosters, Outgoing Revellers, and Generous Gifters 

Maximise Campaign Impact: Learn the most effective time to connect with festive shoppers and build brand loyalty

The U.S. holiday shopping season is almost here, and most retailers anticipate another record-breaking year. In fact, analysts at eMarketer predict that consumers will spend more than $271 billion, a 9.5 percent increase in domestic holiday retail e-commerce sales over 2023.

Being a winner of the upcoming holiday season may come down to a retailer’s ability to leverage new developments in artificial intelligence to improve the online shopping experience.

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.

The holiday shopping season (Nov-Dec), which already saw mobile dominate last year, is expected to see even stronger growth this year. And going into 2025, Adobe is forecasting that mobile shopping will consistently eclipse desktop, in months outside of the holiday season. This would be a major shift in consumer behavior online. Adobe’s full analysis is below.

Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, Prime Day hit record-breaking sales, with shoppers spending $14.2 billion online across retailers in the U.S. This success signals a promising start to peak season, with ample opportunities for growth.

It may not feel like it right now, but the winter holiday shopping season will be here in just a few months. While you’re planning your marketing campaigns and product mix for holiday 2024, take some time to review and update your fraud strategies. Adapting your fraud prevention to account for trending e-commerce fraud methods can help you avoid attacks, approve more legitimate orders, and give your customers a better holiday shopping experience.

Get your holiday paid search strategy ready for 2024. With shoppers starting early, planning is crucial. Use historical data to optimize budget allocation, focusing on key periods from September to January. Timing, product selection, keywords, and ads play vital roles in capturing consumer interest. Integrate paid search seamlessly with other marketing channels to maximize reach and engagement. Kenshoo Skai’s advanced tools can help enhance performance and streamline your campaigns.

For the 2024 holiday shopping season, consumers will be overwhelmed by offers, and standing out requires a strategic plan. Allocate your social advertising budget wisely across platforms like Facebook, Instagram, TikTok, and Snapchat, and tailor your ad formats to different stages of the customer journey. Integrating your social advertising into an omnichannel strategy and staying flexible with real-time adjustments will help maximize your impact this holiday season.