1058 notes tagged as ["trends"]
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Europe’s retail landscape isn’t just evolving – it’s being redefined. From AI-powered personalisation and resale culture to the growing influence of retail media and the Silver Generation, the shifts happening now will shape the future of commerce across the continent.
PMG’s 2025 State of Commerce: Europe report breaks down the forces behind this transformation – and what brands must do to keep up.
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We spoke to 6,000 Gen Zers across the UK and US to go beyond the headlines and uncover what’s really going on: from shifting identities and splintering values to how they spend, speak, and show up in the world.
What we found isn’t just a change in attitude: it’s a generational tipping point
This is a cohort coming of age in chaos: priced out of home ownership, disillusioned by politics, juggling side hustles, and burning out before 25. But they’re also resourceful, creative, and rewriting the rules as they go.
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This report presents data from consumer surveys conducted in Sweden, Norway, Finland, and Denmark during February and March 2025. Each survey included 1,000 respondents aged 18–79 from each country. E-commerce in the Nordic region is showing clear signs of recovery and transformation. After a downturn in 2023, the spring 2025 report from PostNord reveals renewed growth, shifting consumer behavior, and rising demand for flexible and sustainable delivery solutions.
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The 2025 content benchmarks report
Things move fast in the world of social, but the need for content is constant. Regardless of industry or geography, content is the crux of every brand’s social strategy. How does your strategy stack up?
The 2025 Content Benchmarks Report offers a glimpse into performance trends across industries and networks, the types of content and engagement audiences crave today, and what that means for the year ahead.
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AI is already changing retail — and there’s no turning back
What was once the stuff of the silver screen (“Minority Report,” anyone?) is now shaping everyday decisions. Artificial intelligence is becoming a cornerstone of modern retail, almost by stealth — and its adoption shows no sign of slowing. New research from Apply Digital, surveying senior leaders across the sector, shows that retail has moved decisively towards AI-powered personalization at scale.
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Grocery in 2025: Visitation trends and consumer behaviour
Dive into the data to see the trends shaping the grocery space in 2025 and uncover actionable insights for strategic decision-making in the competitive food-at-home market. Key takeaways:
Shoppers are taking more, shorter trips to grocery stores.Over the past 12 months, grocery stores have experienced nearly uniform YoY visit growth. And since COVID, the segment has steadily increased both overall visits and average visits per location – even as average dwell times have consistently declined.
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Why the future of search belongs to brands that lead with clarity
A few minutes into Seer Interactive CEO Wil Reynolds’ presentation at the Financial Brand Forum 2025 in Vegas, it became clear: Something fundamental has shifted. Not just in SEO, but in how people find things. And more importantly, how they decide what to trust. Reynolds put it bluntly: “You can’t game a system that doesn’t need a system.” In other words, the SEO playbook (keyword stuffing, backlink strategies, optimized blog) is quickly becoming obsolete. Because the system itself has disappeared.
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2025 Fashion influencer marketing guide
Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.
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The tech state of the modern specialty retail store
While “the store of the future” has been a fascination to the retail industry for over a century, the cold truth is that stores today look and feel far too similar to how they did 10, 15, and in many cases: 20 years ago. When will the promise of all the miraculous technology that surrounds us find its way into retail stores en masse?
To find out, we conducted a different type of research than our usual annual Store Report. Rather than survey all product segments, revenue bands and performance levels, we queried the retailers who are most likely to be at the forefront of technology-enablement in their stores – fashion & specialty retailers – all with high annual revenue. It also focuses on retailers that are outperforming the norm in sales, and as such, can be seen as a deep look into a very specialized – and advanced – set of the retail market.
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The evolution of payments in retail and the rising importance of security
Customers mode of paying for goods and services has been revolutionized completely in the recent past. From the cash and check dominance to the emergence of digital wallets, cryptocurrencies, and Buy Now, Pay Later products, the payment landscape in retail is more complex and diversified than ever.
With this innovation, the increased threat of security comes into picture. Hacking, fraud, and theft of data are a big concern for both consumers and retailers.
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Bringing the transformative power of generative AI to retail
Empowering teams, accelerating workflows and unlocking value across functions – that’s the power of generative AI in today’s retail landscape. But realizing its full potential requires a strategic approach — one that builds upon iterative implementation.
In this whitepaper, we delve into the latest predictions for the retail industry, revealing how generative AI is projected to increase productivity by 1.2-2%, translating into a staggering $400-$660 billion in value creation. But harnessing this potential requires more than just implementing the technology— it demands a strategic and iterative approach.