How are eCommerce brands driving growth, loyalty, and performance in an uncertain market? Marketing strategies are being reshaped by shifting platform and macro economics, changing user behavior, and the dominance of China-based apps in a landscape influenced by trade pressures.

As the holiday season approaches, marketers face both opportunity and complexity. While moderate growth is expected, uncertainty remains high. To help marketers plan Q4 and beyond, this report analyzes $4.2 billion in ad spend to surface key trends and benchmarks from Q4 2023 through May 2025. 

Account-to-account (A2A) payments have gained significant momentum over the past several years, taking centre stage in many discussions and developments in the fintech industry. While adoption surges in some regions, others face challenges around fraud, UX, interoperability, and trust.

This report brings together industry thought leaders, innovators, merchants, and ecosystem enablers to offer a diverse and deeply informed look into the state of A2A payments in 2025 and beyond. It features expert analysis and up-to-date information to help you discover where the A2A payments space is heading and what will happen next.

CX has a new power source. And it’s moving faster than most roadmaps can react. Yes. AI. In just 12 months, the share of organisations rating CX-focused AI as a high or very high C-suite priority jumped 42%. But while intent is soaring, execution is still stuck in discovery mode. Why? Because real AI transformation requires more than technology – it demands alignment of strategy, governance, and talent.

Social media moves fast. With evolving tools, changing platform trends, and the rise of AI, a social media manager’s day is never boring. But what are the primary areas of focus, goals, and challenges for social media teams as we head into 2025?

The State of Social Media report aims to answer that very question.

You’ll uncover the practices, preferences, and perspectives that are driving decisions and shaping the landscape of social media for today’s businesses in the EMEA region, which includes Europe, the Middle East, and Africa.

We studied the shift in search behavior using public trend data and Writesonic’s latest GEO tool to understand the real impact of AI search on SEO traffic—not just what people assume is happening, but what the data actually confirms.

What we found reveals significant changes in how AI traffic flows, how visibility operates, and what kind of content is surfaced.

Here’s what we learned—and what it means for your SEO strategy going forward.

Social networks are more saturated than ever. Consumers continue to demand authentic, original content and quality in the businesses they buy from. The right influencer marketing strategy (and content) can help a brand break through the noise, engage audiences at scale and stand out from competitors.

We surveyed over 2,000 consumers, 650 marketers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Download these five reports to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.

The world of shopping has changed — and all because of your phone. Our study of 18,468 consumers and 3,464 businesses across eight markets reveals that nearly half of consumers across the globe used a smartphone in their most recent retail purchase. The “ 2025 Global Digital Shopping Index ,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions, details the rise of the mobile-first shopper. Read your copy today.

How online retailers and brands can overcome fraud’s latest growth industry: First‑party fraud and abuse. The evolving nature of first-party fraud has turned it into a multibillion-dollar threat. Organized fraud rings are leveraging digital loopholes, exploiting return policies, and using tactics such as refund-as-a-service platforms to target retailers. If your business isn’t prepared, you risk significant financial loss and damage to your reputation.