In a rapidly evolving digital landscape, understanding macro trends across social platforms is key to unlocking growth opportunities and staying ahead of the competition. The H2 2024 State of Social Report offers unparalleled insights into the forces shaping the future of social media.

In this report, you’ll discover how:

Social platforms’ unique strengths demand a cross-platform approach

Gaming content is emerging as a new entertainment powerhouse

Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps.

Tubular Labs provides insights to help power content strategies, with a database that now includes over 11 billion videos, from 28 million content creators.

With this dataset, the company’s able to provide some indicative notes on key shifts, and there are some interesting points in its 36-page H2 update. First off, Tubular reports that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.

In 2023, the global economy was flashing red in key markets as high inflation and interest rates persisted. But that hasn’t disrupted the transformation we are seeing in commerce and payments.

That transformation was catalyzed by the introduction of generative AI, a technology with significant implications for the global economy. With AI and several other major trends years in the making, global commerce is poised for massive innovation and creativity across every stage of the consumer’s buying journey. And it’s none too soon. Consumer expectations are changing. The bar is higher. People want seamless buying experiences. And consumers want protection from increasingly sophisticated fraudsters.

The landscape of consumer-packaged goods (CPG) is undergoing a significant transformation. As we navigate through 2024, several pivotal trends and innovations are shaping the future of the CPG industry. Understanding these CPG trends is crucial for companies seeking a competitive advantage. From advancements in technology to shifts in consumer behavior, this evolution is marked by a blend of innovation and strategic adaptation.

This report combines insights from consumer and business research and industry experts to uncover how retailers can find the perfect balance between customer experience and business efficiency. Against a backdrop of changing regulations, new payment methods, new technologies, new competitors, and new business models, retailers today face the challenge of maintaining differentiation while ensuring efficiency.

Many European shoppers now have online subscriptions to a service or a regular purchase, ConsumerX data suggests, with more than half of respondents in the UK (54%), Germany and France (both 53%) now paying for at least one subscription to a premium shopping service.

The newly published RetailX Europe Top1000 360° report looks at how subscriptions vary by market, what categories shoppers are most likely to subscribe to and why shoppers subscribe. 

In today’s dynamic retail landscape, understanding the ever-changing habits of consumers is paramount.

Captify’s latest retail report, powered by billions of search data signals, reveals the ongoing impact of the 2023 cost of living crisis on consumer behaviour and highlights the key trends shaping retail in 2024 and beyond.

Read the report to uncover:

The evolving retail landscape : Gain insight into the factors impacting consumer affordability and the driving forces behind the resurgence of retail.

One hundred years ago, the grocery shopper was just trying out the new concept of chain stores like Piggly Wiggly, A&P and King Kullen. She would visit one of these chains with sawdust on the floor and handwritten price tags for items like sirloin steak (.39 pound), flour (.04) and butter (.45). Even back then in the 1920s, the industry had its own trade periodical — and it picked out a prescient issue that would come to dominate the economics of the category.