Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates. How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.

While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to:

Things move fast in the world of social, but the need for content is constant. Regardless of industry or geography, content is the crux of every brand’s social strategy. How does your strategy stack up?

The 2025 Content Benchmarks Report offers a glimpse into performance trends across industries and networks, the types of content and engagement audiences crave today, and what that means for the year ahead.

With the Trump administration’s rollback of government-mandated environmental protections, are US consumers also shifting their stance on sustainability? And how committed are they really to buying sustainable products amid the impacts of tariffs and rising prices?

Dive into YouGov’s latest research, exploring five distinct consumer segments who differ in behavior based on their attitudes toward sustainability. The analysis, debuted in a live webinar, reveals how environmentally-minded and green rejecting consumers rank brands differently across various sectors—including airlines, fashion, food, travel, and more—giving you a clearer picture of the polarization of America’s consumer landscape in 2025.

37% of Americans shop online at least once per week. Who are they? Among Americans who shop online, 47% say their digital orders account for more than half of their overall shopping. So, when Americans are shopping online, what do they expect from the retailers they buy from?

YouGov’s new report Unboxing online shopping: What Americans expect from retail & delivery explores how much shopping is done online, the delivery expectations consumers have from retailers, opinions on robot deliveries, and return policy preferences.

Cross border payments are friction traps — slow, costly and lacking transparency. A new PYMNTS report, “ The Treasury Management Playbook: Spotlight on Cross-Border Payments ,” a collaboration with  Citi, examines the impact of real time payments in removing friction and opening new markets for corporates eager to find new customers.

If your business is expanding into new markets, there’s a lot to consider — including your identity verification (IDV) strategy. Here’s everything you need to be thinking about to successfully scale your business globally.

Read this guide and learn about:

Why it’s never too early to think about your IDV strategy when expanding to new markets.

Where global IDV is particularly nuanced with real-world examples.

Consumer shopping behaviors and the trends shaping the fashion industry are in constant fluctuation. Backed by survey data and industry analysis, we explore the forces driving these consumer decisions and examine where consumer interests and dollars lie over the next 12+ months. Uncover your consumers’ buying plans for this year and beyond.

Consumer preferences and purchasing behaviors are constantly evolving. But how exactly are they changing? What Matters to Today’s Consumer?, a new report from the Capgemini Research Institute, sheds light on key trends shaping the consumer landscape. The report is based on a comprehensive global survey of 12,000 consumers aged 18 and over across 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US.