488 notes tagged as ["Cross border"]
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Should you target multiple countries with one Google Ads campaign or separate them? There are several factors to consider, but the biggest one is budget. If your business requires you to have separate spend limits for each country, then separate campaigns will be necessary. With separate campaigns you’ll be able to set a unique daily budget and efficiency target for each country. If your business doesn’t care how spend is distributed across countries as long as performance is good, read on to understand if a unified campaign is the best path forward.
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Of all the challenges that retailers face, none has them reaching for the Tums so much as returns misbehavior by their customers, according to a new survey from Loop, a returns, exchanges, and reverse logistics platform.
Asked to select among trends that “have the most significant impact on your company today,” 53% of US respondents chose returns fraud, followed by returns policy abuse (42%) and high operational costs (36%). Loop defines fraud as behaviors like lying about products not arriving or purchasing with a stolen credit card, then getting the refund applied to another card Among behaviors it defines as returns abuse are wardrobing—ordering something intending to wear it, then returning it—and claiming items are defective when they’re not, in the hope of getting a refund or discount.
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In 2023, the global economy was flashing red in key markets as high inflation and interest rates persisted. But that hasn’t disrupted the transformation we are seeing in commerce and payments.
That transformation was catalyzed by the introduction of generative AI, a technology with significant implications for the global economy. With AI and several other major trends years in the making, global commerce is poised for massive innovation and creativity across every stage of the consumer’s buying journey. And it’s none too soon. Consumer expectations are changing. The bar is higher. People want seamless buying experiences. And consumers want protection from increasingly sophisticated fraudsters.
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Reuters Events’ global ecommerce report
Reuters Events’ latest industry report found that 73% of supply chain professionals expect cross-border e-commerce transactions to increase in the next two years.
However, with customer expectations soaring and competition in the space at an all-time high, the smallest obstacle in your e-commerce experience means you’ll miss out on sales.
To help you understand the key trends in e-commerce, Reuters Events have surveyed over 200 supply chain professionals, with the results and analysis available in their latest industry report: Global E-commerce Market Trends Report: 2024/2025 (in partnership with Avalara).
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What categories shoppers are most likely to subscribe to and why
Many European shoppers now have online subscriptions to a service or a regular purchase, ConsumerX data suggests, with more than half of respondents in the UK (54%), Germany and France (both 53%) now paying for at least one subscription to a premium shopping service.
The newly published RetailX Europe Top1000 360° report looks at how subscriptions vary by market, what categories shoppers are most likely to subscribe to and why shoppers subscribe.
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Balancing customer experience and business efficiency
This report combines insights from consumer and business research and industry experts to uncover how retailers can find the perfect balance between customer experience and business efficiency. Against a backdrop of changing regulations, new payment methods, new technologies, new competitors, and new business models, retailers today face the challenge of maintaining differentiation while ensuring efficiency.
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Core differences between American and British consumers
If your brand caters to customers across both the United States and the United Kingdom, it’s important to understand their unique preferences so that you can set up a compelling customer experience that resonates both at home and across the pond.
That goes beyond converting currency from dollars into pounds, or adding a “u” to words like “favorite.” Consumer spending and behavior in each country ties back to regional customs and values, and it’s important to address those in your marketing and sales strategy.
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Remove barriers to growth with this checklist to compliant commerce
Cross-border commerce expansion offers tremendous opportunities for growth. However, it also presents a myriad of challenges, from diverse consumer behaviors to complex compliance regulations. To successfully expand your commerce operations cross-borders, merchants must first consider both the risks and rewards.
This new eBook from Adobe and Vertex, “Removing barriers to global ecommerce growth: Your 10-step guide to compliant commerce,” will guide you through the intricacies of cross-border compliance, including tax calculation, invoice regulations, and reporting when selling into the US and Europe. It also will provide you with a 10-step checklist of considerations when expanding globally to help you bolster compliance and support your strategic growth now and in the future.
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Unlocking the potential of A2A payments report 2024
The first edition of the Unlocking the Potential of A2A Payments Report 2024 – Changing the Way We Pay and Get Paid explores one of the hottest trends in the payments industry. With account-to-account (A2A) payments gaining momentum across the globe, The Paypers has brought together industry thought leaders and stakeholders to share insights into the technologies and developments within the A2A space. This inaugural edition offers an overview of the A2A payment ecosystem and showcases the solutions extended by solution providers, tech providers, A2A payment methods, and PSPs.
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Top500 brands D2C Europe
This report explores how brands from around the world sell to shoppers in the 30 countries of the European Economic Area (EEA), plus the UK and Switzerland. We rank brands by footprint sizes and by performance in four value chains, which are designed to assess how brands build profitable businesses around the customer, the product, operations and capital.
This report comes at a time of elections and at a moment when inflation now appears to be coming under control – and expected to lead to improved economies and lower interest rates around Europe.
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Beyond discounts: Innovative strategies for small retailers when consumer spending falls
I have a confession to make: A few weeks ago I found myself buying toys for my kids — toys that they really don’t need. I hadn’t planned the splurge, but as I strolled the charming streets of San Diego, my eyes fell upon an incredible feat of store design: a gigantic wooden puppet, its friendly face and welcoming arms beckoning me to step inside. The interior of the children’s retailer — Geppetto’s, a local brand — was just as enchanting; and before I knew it, the impeccably friendly staff were ringing up my purchase.