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We already know that online shopping is pretty popular among consumers, but a new global study finds where exactly consumers from the US, UK, France, Germany, and the Netherlands like to shop. Netherlands-based ChannelEngine’s latest Marketplace Shopping Behavior Report 2025 found that online marketplaces are the place to be for most shoppers.
Amid the 4,500 people surveyed across countries, 63% said they preferred purchasing on marketplaces instead of brand-owned websites.
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With insights from 4,500 shoppers in The USA, The UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences. Marketplaces are more than a sales channel— they’re where shopping begins. In our Marketplace Shopping Behavior Report 2025, we reveal how online marketplaces are now the #1 starting point for online consumers’ shopping journeys.
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We analyzed 60 prominent loyalty programs in the UK, US, and Australia , bringing you a comprehensive view of today’s loyalty landscape. This report unpacks the strategies and practices driving customer engagement and retention, revealing insights that can help you build stronger, longer-lasting customer relationships.
Overview
The Loyalty Landscape report explores how brands and retailers are leveraging loyalty programs to drive customer retention and growth. Analyzing 60 prominent loyalty initiatives, the report reveals key trends, such as the role of tiered programs, the frequency of exclusive experiences and services, and how programs can integrate into a broader loyalty ecosystem with partners. It provides actionable insights into what makes loyalty programs successful in today’s competitive marketplace.
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What can we expect from e-commerce payments in 2025?
In 2025, retail e-commerce revenue is expected to exceed $4.8 billion worldwide. Over the last five years, the world has shifted to digital: online shopping from retailers across borders is overtaking high-street shopping, and in the world of payments, contactless and BNPL (buy now, pay later) are increasingly catching up to traditional card or cash payments.
Today, the modern customer has more choice than ever before, and that choice is shaping the world of e-commerce payments. Merchants and issuers alike need to adapt to this new, agile, cross-border world in order to capture the potential of the e-commerce growth we’re experiencing.
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eCommerce checkouts
In this report, we walk you through the key findings from our latest retailer survey. We asked our community a wide range of questions to provide you with actionable insights on improving your checkout process – covering everything from structure to features, functionalities, and payment options.
Our aim is to provide you with the tools and knowledge needed to enhance your customers’ purchasing journey, reduce basket abandonment, and ultimately boost conversion.
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Global understanding. Unlocked
We wanted to find out what consumers around the world thought about language and localization when they go online. Our global survey of 6,500 respondents, across 13 countries, found there is a huge opportunity for brands looking to engage and build trust with global audiences and grow new markets. If you’re looking to grow revenues and business in new markets, read our research report to discover what global consumers really want.
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4 Ways marketers can better engage local markets in 2025
How can marketers engage local markets better in 2025? In a global-first marketplace, the stakes have never been higher for brands to connect with consumers across cultures and languages. How can marketers embrace transcreation, ‘genuine intelligence’ and more, to speak their customers’ language in 2025?
As 2025 comes knocking, globalization and digital interconnectivity have made one thing crystal clear: brands can’t just pay lip service to the way they try and engage consumers across languages and cultures. If they do, they jeopardize customer relationships and business growth risks getting lost in translation. “Can’t read, won’t buy” is increasingly guiding consumer behavior across the globe. Eighty-nine per cent of buyers say it’s important to be able to deal with companies in their own language, according to research from RWS. Meanwhile, 40% of consumers simply will not buy if content isn’t in their language.
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Payment localisation
Large enterprises are facing challenges when looking for the right payment mix for the European market. Significant expertise and resources are required to implement payment methods that meet local customer needs and improve acceptance rates. Merchants need to understand both technical specifics and regulations at the same time.
During a webinar hosted by the Merchant Risk Council (MRC), Payplug, Cartes Bancaires and PPRO provided exclusive insights on how to optimise payment performance in Europe, with a specific focus on France, the leading card payment market in the eurozone.
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2025 Global consumer trends report
Since the launch of our consumer trends report 4 years ago, we’ve seen the effects of a global pandemic, inflation-led economic uncertainty, and the rise of AI. With responses from 23,730 consumers across 23 countries/regions, our consumer trends report outlines what businesses can expect next in 2025. With less money in consumers’ pockets, a hyper-competitive landscape, and the continual decline of customer feedback, forging genuine lasting connections with your customers is more important than ever. Our trends report will equip you with the insights and advice you need to do exactly that, setting you up for business success in 2025 and beyond.
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What's going to be big with Gen Z?
As a marketer, keeping up with the trends isn’t just a flex—it’s survival. And the world of Gen Z changes - fast. Have no fear, as the Gen Z experts, we’re here to bridge that gap with what’s going to be big next season. Combining the latest Google search data, social media listening, and a bespoke survey of 2,000 Gen Z-ers in the UK and US - these are predictions you can trust.
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Understanding RCS: Why it matters & what marketers need to know
Get ready for a game-changing shift in mobile marketing! With over a billion active users worldwide and Apple finally on board, Rich Communication Services (RCS) will transform how brands engage with customers across the globe. Is your marketing strategy ready for the next big thing in mobile communication? Read more to learn why RCS should be on your radar and how to make the most of it.
What Is RCS And Why Should You Care?