E-commerce platform TikTok Shop said it will launch to users in France, Germany, and Italy on Monday, expanding its reach further into Europe even as TikTok faces being shut down in the U.S. if Chinese owner ByteDance does not find an American buyer.

The shopping arm of social media app TikTok has been available in the UK since 2021. It also launched in the U.S. in September 2023, and had strong sales over the holiday season last year. But TikTok’s future in the U.S. is uncertain unless Chinese owner ByteDance can find an American buyer.

The E-barometer 2024 Annual Report, produced by PostNord in collaboration with HUI Research, provides an in-depth analysis of the Swedish e-commerce landscape. The report is based on surveys of both consumers and businesses, offering insights into trends, growth, and future scenarios.

Key Highlights:

1. Market Performance & Growth

E-commerce returns to growth after two years of decline, with net sales reaching SEK 140 billion in 2024, marking a 5% increase from 2023​.

Retailers worldwide are doubling down on technology to drive growth, efficiency, and customer loyalty in 2025. But with so many tools on the market, which investments are truly game-changing? The  TechShop ‘25 Report  reveals the top  10 retail tech priorities  based on exclusive insights from 1,500+ retailers across the UK, US, and Australia.

Inside, you’ll discover:

• The most in-demand retail tech investments for 2025

In 2025, artificial intelligence will dominate the marketing landscape as CMOs increasingly lean on AI to drive efficiency and navigate economic turbulence. Facing mixed economic forecasts and tightening budgets, CMOs are seeing AI as a critical tool for process optimization. The annual CMO Barometer 2025, by Serviceplan Group in partnership with the University of St. Gallen (HSG) in Switzerland, provides insight into how marketing leaders from around the globe are preparing for this pivotal year. The study surveyed 835 marketing decision-makers across 11 countries, capturing exclusive insights into their strategies for the upcoming year.

This guide shares key trends in the luxury sector, so you can drive foot traffic to your physical stores and increase online sales. Online sales in the luxury market are expected to reach $91 billion by 2025, leaving plenty of opportunity for brands to sell superior goods at premium prices. But consumer preferences are constantly evolving —the tactics used to sell inventory last year likely won’t stand the test of time. 

In 2017, The Clearing House, supported by key technology partners including ACI Worldwide, launched RTP, a 24/7 real-time payments platform in the US available to all deposit-holding financial institutions. And although it took some time to gain momentum, it has recently seen a significant upswing in adoption.

“The growth in account-to-account real-time payments here in the US has been quite phenomenal over the last year or two,” says David Watson, CEO and President of The Clearing House, a bank consortium-owned company that is also responsible for around half of the US’ commercial automated clearing house (ACH) volume.

Are you prepared to protect your business from the threats of direct debit cybercrime and fraud? Discover how implementing robust security measures for your SEPA Direct Debit transactions can safeguard your revenue and enhance customer trust.

The rise of domestic payment methods — such as local card schemes, instant payments, and digital wallets — is reshaping global e-commerce. Consumers expect choice and seamless transactions, while businesses seek to reduce costs, improve acceptance rates, and mitigate fraud risks.

For online sellers operating across borders, this shift presents both opportunities and challenges. Adopting local payment methods is essential for meeting customer expectations and staying competitive, but it can also introduce complexity and operational hurdles.