Being global isn’t enough. Around the world, today’s shoppers expect more – more relevance, more convenience, more consistency. We surveyed over 6,000 consumers across the US, UK, France, Germany, and the Netherlands to find out what they really want from enterprise retailers – so you can win their loyalty. We found out:

• What shoppers demand from enterprise retailers in exchange for their loyalty

What are beauty products? Who buys them? Where are they sold? What factors matter most to people who shop for beauty products? We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this podcast episode, we highlight the themes that emerged from our research.

The answers to these questions are evolving, which means beauty brands and retailers can’t simply keep doing what they’ve been doing for the past few years. The second edition of our annual report, The State of Fashion: Beauty, dissects the dynamics of today’s beauty industry, whose core segments—skin care, cosmetics, hair care, and fragrance—are expected to constitute a $590 billion market by 2030.

How do influencers and social platforms affect how people consume content, research and buy products, and connect with community and brands? Learn more about how consumer social media usage and purchase behavior are impacted by influencers.

Fevad presented the 2025 edition of “ Key figures for e-commerce in France” at its general meeting on 3 July. This annual flagship publication provides a comprehensive overview of the sector based on data collected from major market players, consumer panels, and several partner research institutes. It draws on statistical analysis, consumer insights, and economic indicators to analyse the major trends shaping e-commerce in France and internationally.

Discover the shopper insights that will shape your FMCG & retail strategy. Explore the trends driving European shopper behavior in 2025 and leverage these insights to boost growth, refine strategy, and stay competitive in your FMCG category.

Today’s FMCG shoppers are more diverse and values-driven than ever. Purchasing habits are shifting from reactive to conscious choices. While price sensitivity remains, health, sustainability, and support for local economies are increasingly shaping purchase decisions.

To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started. Localizing for international markets as an e-commerce retailer helps you tap into new markets without needing physical stores. It also facilitates greater brand engagement and trust with new audiences, which is critical for sustained growth amid fierce competition.

TikTok has published its first-ever shopping trends report for the UK market, providing insights into the most popular products and consumer behaviors driving in-app commerce this year. The 33-page “Big Shop Report” details a wide range of trending items across key categories including fashion, beauty, tech, food, and home, reflecting TikTok’s growing influence as a shopping destination.

The report comes amid TikTok Shop’s rapid expansion in the UK, where it emerged as the fastest-growing online retailer in 2024, according to the platform. With integrated shopping features like shoppable videos, livestream shopping, and an expansive marketplace, TikTok is reshaping how UK users discover and purchase products.

In today’s race to win consumer loyalty, brands have been sprinting toward Gen Z and Millennials with TikTok campaigns, digital drops, and wellness-forward innovation. But a critical (and often overlooked) consumer group has quietly emerged as a retail powerhouse: Generation X.

Born between 1965 and 1980, Gen X shoppers may not command the flashiest headlines, but they’re delivering some of the strongest retail performance metrics across the board. At NIQ, we’re calling this generational influence “The X Factor”, a nod to both the often-underestimated role of Gen X and the outsized impact they’re having on purchase decisions, product discovery, and brand loyalty.