How can marketers engage local markets better in 2025? In a global-first marketplace, the stakes have never been higher for brands to connect with consumers across cultures and languages. How can marketers embrace transcreation, ‘genuine intelligence’ and more, to speak their customers’ language in 2025?

As 2025 comes knocking, globalization and digital interconnectivity have made one thing crystal clear: brands can’t just pay lip service to the way they try and engage consumers across languages and cultures. If they do, they jeopardize customer relationships and business growth risks getting lost in translation. “Can’t read, won’t buy” is increasingly guiding consumer behavior across the globe. Eighty-nine per cent of buyers say it’s important to be able to deal with companies in their own language, according to research from RWS. Meanwhile, 40% of consumers simply will not buy if content isn’t in their language.

Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust. Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand.

What’s the strength of AR campaigns, and should you be looking to build your own AR experiences to promote your products? Well, it depends. It depends on your audience and how, and where, they engage, and it depends on your products, and/or offerings, and what you want the world to know about them.

But if the answers to those questions point to a more educational, engaging approach to certain elements, then maybe, AR might be for you, and Snapchat has shared some new insights to help inform your approach in this respect.

Generative AI models have reached a baseline capability of producing at least a passable video from a single image or short sentence. Companies building products around these models are claiming that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents.

Peak XV and Tiger Global-backed Avataar released a new tool on Monday called Velocity. It creates product videos directly based on a product link. The company would be going against the likes of Amazon and Google, which are also experimenting with AI-powered video tools for ads.

The key to any great relationship is listening. It drives human connection and lies at the heart of successful businesses. For brands, social listening allows them to tune into their target audience, gaining insights into consumer needs, motivations and reactions to shifting market trends—crucial elements for an effective marketing strategy.

These listening insights empower marketers to build a strong brand reputation, generate higher-quality leads, and eventually increase revenue–all of which compound to prove the return on investment (ROI) from their social listening efforts.

Gamification is the process of using game-like activities to encourage participation or boost engagement.  It has the power to transform everyday customer experiences into exciting interactions that encourage more engagement and more spend. 

But where do you start? What aspects of your customer journey should you gamify to get the most impact? And what does successful gamification look like?

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you provide.

This post breaks down some of the key metrics you need to track to understand customer engagement. Use this to find out the metrics that matter and how you can measure them.

Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.

For marketers, this is a call to action that’s getting harder to answer. Without the right insights and direction, social teams face creative fatigue trying to keep up with their audience’s heightened demands. We surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network. These findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize, and how to deliver the greatest return on investment from your social media efforts.