In the fast-paced world of digital marketing, brands are constantly vying for attention in an oversaturated market. One unique strategy that has gained momentum in recent years is influencer whitelisting, a game-changing tactic that bridges the gap between influencer marketing and paid advertising. As retailers seek new avenues to capture the attention of their target audience, influencer whitelisting has emerged as a powerful tool for driving authentic user engagement and boosting sales.

After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment. WGSN presents the new key consumer sentiments and profiles, and what must be done to win minds and market share. 

Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.

Explore how loyalty programs are transforming to meet the challenges of 2023’s & 2024’s uncertain landscape. Discover why customer-centric strategies hold the key to brand survival and growth, with insights on customers, configuration, and connectivity. Dive into the world of loyalty to secure your business’s future success.

During 2023, the outlook has remained uncertain, with rising inflation, economic slowdowns and new variants of COVID-19 threatening to disrupt the recovery. How can brands and retailers survive and thrive in this environment?

How Gen Z, a generation that grew up alongside technology, is redefining consumer engagement by seeking genuine, in-person connections. The intersection of digital innovation and the resurgence of physical retail spaces shouldn’t come as a surprise. This new era is characterized by a shift in consumer behavior, particularly amongst Gen Z, who are blending their digital fluency with a renewed interest in real-world experiences.

Discover how the rapidly growing social commerce market can transform your brand’s sales! Social commerce, where social media networks enable consumers to purchase products on their platforms, is reaching hyper-growth. 

Growing at 30.2% per year, the industry is projected to reach an astonishing $6.2 trillion globally by 2030!

Brands who embrace this opportunity can experience viral growth and transformative sales. But those who miss it, risk losing market share and falling behind.

Gen Z’s views on influencers, sustainability, and marketing are evolving. Is your brand keeping up? In a recent research study conducted on the Rival platform, 750+ US- and Canada-based Gen Zs sound off on what matters to them and what they expect from brands. 

Combining quant, qual and video feedback, this essential research provides marketers, insights leaders, and business execs concrete, actionable ideas on how to connect with Gen Zs. 

We have all seen the effect of ‘best practice‘ on digital design, particularly when it comes to ecommerce. Is there more to consider when designing for ecom? And are we missing an opportunity by driving more and more towards ‘a singularity‘? Brands spend a huge amount of time and money on standing out and creating an emotional response, only to forego this when it comes to their online stores. We set out to understand why…

It’s no secret that marketing teams face tighter budgets, increased competition, and accelerated innovation—meaning marketers consistently have to do more with less. But one growth channel stands out when it comes to gaining more customers without increased costs: a referral marketing program. This type of program, driven by the power of personal recommendations, is poised to generate up to 20 percent of new revenue annually for businesses.