What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you don’t have the Buy Box for your products on marketplaces, you are at an enormous competitive disadvantage. Between 50 and 80% of all sales go to the Buy Box on marketplaces (depending on the marketplace). So how can a retailer increase the chances of winning the Buy Box?

This article serves as your strategic playbook, offering a balanced blend of insights and actionable strategies to conquer the Buy Box across Europe’s most important marketplaces such as Amazon, Zalando, Cdiscount, Bol.com, etc.

TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app or website.

Amazon’s new partnership with TikTok will facilitate more direct integration between the two apps. Pinterest has also signed up to a similar arrangement with the commerce giant, though only TikTok has made an official announcement as yet.

In a down economy, what do consumers want? The trends are clear: consumers are looking for value, reliability and a great experience, and they’re finding it online.

A survey of 9,600 respondents shows consumers are in a period of transition. Fewer than 1 in 5 respondents continue to shop with the brands they trust regardless of price, putting pressure on brands that rely on loyalty to take a new approach.

With Artificial Intelligence (AI) shaping the future of business in nearly every industry, it is important to look at how it is changing the business landscape in the context of online marketplaces. This whitepaper examines the mainstream utility AI brings to the table through the lens of buyers, sellers, and marketplace operators and studies the specialized use cases for each.

Artificial Intelligence is here in a very real way that is actively benefitting marketplace customers, sellers, and operators…

We surveyed over 1,200 American consumers to learn about their Amazon purchasing behavior and how much influencers impact their purchasing decisions. The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon. 

The survey found that 59% of social media users surveyed have purchased a product after seeing it used by an influencer, and 94% of those consumers have made influencer-inspired purchases on Amazon. Additionally, consumers who make purchases based on influencer recommendations are 2.4 times more likely to purchase on Amazon than any other website.

Marketplaces are increasingly playing a central role in eCommerce. For manufacturers and retailers, they are a vital channel providing a new additional source of revenue. Marketplaces offer a way to expand reach, attract new customers, and improve SEO by building a ‘one-stop-shop’ destination for their customers.

More than 40% of all post-pandemic online spending globally is taking place on marketplaces, with online accounting for 51% of all retail sales in 2021.

Are you among the millions of shoppers who frequently hit the ‘Add to Cart’ button on Amazon? Maybe even so often that you sometimes lose track of just how many packages arrive at your doorstep each week? We’ve all been there – the convenience of online shopping, especially on Amazon, is hard to resist. But have you ever wondered about the behind-the-scenes magic that makes your shopping experience so smoothe or how preferred products land in your recommendations? Let’s dive into the Amazon trends of 2024.

Amazon has embedded  sustainability into its core strategy, looking to be net-zero carbon by 2040 as part of its  Climate Pledge. To do so, the company has accelerated efforts by leveraging artificial intelligence and machine learning. 

The company’s vice president and head of worldwide sustainability, Kara Hurst, recently detailed these initiatives in a  blog post, stating that “artificial intelligence and machine learning can help us meet our climate goals at the speed, scale, and urgency our planet requires.”