744 notes tagged as ["Customer behaviour"]
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Beauty is entering 2026 with its characteristic resilience, but also with a new level of complexity. Consumers are becoming more intentional in how they spend, balancing tighter budgets with a desire for small luxuries, simplicity, transparency, and products that genuinely work.
It’s no secret that beauty sales are now dominated by ecommerce, and increasingly, the winners are those who can crack the code of digital success. Brands have a new toolkit that drives their success, which includes being available, visible, and attractive.
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Most brands optimize for human shoppers. But AI agents pull from feeds, not PDPs. Here’s what to fix before your products stop showing up. For years, ecommerce teams have treated the product detail page as the center of product discovery - where shoppers land, explore imagery, compare specs, read reviews, and decide whether to buy, but this model is no longer complete.
AI shopping agents don’t browse product pages the way people do. They query, retrieve, compare, and filter information from structured data ecosystems. That means your product feed, marketplace catalog, attributes, APIs, schemas, social commerce catalogs, retail media feeds, stock updates, and pricing logic are no longer just operational infrastructure. They’re part of the customer experience.
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The Pay Later market is entering a new phase. In January, BNPL use declined among younger consumers, while demand remained steady among households living paycheck to paycheck. At the same time, credit card installment plans held firm, with more than three in 10 consumers using them—unchanged from the previous month.
Generation Z showed the sharpest pullback in BNPL use, while millennials and bridge millennials also declined to their lowest levels in nearly a year. But financially constrained consumers continued to rely on BNPL at similar rates as in December, highlighting its role as a liquidity tool rather than a discretionary one.
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How young consumers shop and what shapes their self-expression
The Youth Report by Pacsun provides a comprehensive look at the values, behaviors, and trends shaping the next generation of consumers. From Gen Z’s commitment to defining their own identity to Gen Alpha’s early engagement with creators and trusted influences, the report highlights key trends in media, fashion, spending, and well-being.
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1 in 5 shoppers left their wallet at home today. Is your store ready for them?
The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now pay entirely with their phone, whether they’re buying online, picking up in store or browsing a pop-up on a Saturday morning. One in five digital wallet users regularly leave home without a physical wallet.
That shift creates a missed opportunity for retailers who haven’t kept pace: a customer standing at your register, ready to pay, but unable to complete the purchase because your setup doesn’t support how they want to pay.
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How AI is redefining retail real estate in 2026
Artificial intelligence is rapidly reshaping the retail landscape, changing how consumers shop, how retailers operate, and how real estate must perform. The Spring 2026 Retail Research Report explores how AI-driven decision-making, fulfillment workflows, and technology infrastructure are redefining the role of the physical store.
Today’s store is no longer just a place to transact. It is becoming a hub for logistics, customer engagement, and data-driven operations. Retailers are increasing technology investment at unprecedented levels, while landlords are rethinking property design to accommodate new infrastructure demands such as 5G connectivity, fulfillment space, and advanced digital systems.
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State of search: behaviors, trends, and clicks across the US & Europe
The latest State of Search report, created in collaboration with Rand Fishkin, CEO of SparkToro, examines how people are searching, discovering, and engaging online, drawing on large-scale clickstream data from millions of real users across the US, EU, and UK.
This report includes:
AI-driven search adoption
Usage trends across ChatGPT, Gemini, Perplexity, and other AI tools and early signals from Google AI Mode
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Own the agentic commerce experience
In collaboration with NRF, we explore consumer use of AI and how brands can thrive in the era of AI-assisted shopping. Your next customer may not start their shopping journey browsing your website, scrolling your social media, or visiting your store. A seismic shift in commerce is underway with the transition from people-led browsing to AI-assisted discovery. Eventually, autonomous AI agents will make the purchase on the shopper’s behalf.
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Pay Later data shift: Credit card installments take the lead
Buy now, pay later, the supposed credit card killer, has done something more consequential than steal market share in the Pay Later industry. It has forced card issuers to wake up. The payment alternative may have arrived with a fresh consumer proposition and a disruptive narrative, but one year of PYMNTS Intelligence data suggests the real story isn’t that BNPL is replacing cards. Instead, it’s that credit card installment plans are absorbing the Pay Later surge faster, at scale and from inside the issuer and merchant relationships consumers already have.
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How loyalty programs power lifecycle marketing strategies
Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional loyalty programs feel stale and pointless for brands and shoppers. Blanket discounts and traditional rewards aren’t what drive today’s consumers; they want value, relevance and trust in a brand. This is particularly true for Gen Z, who make purchase decisions faster and with purpose.
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2026 Retail promotions shopper study: What actually converts
We’ve released our 2026 Shopper Study, conducted in partnership with Smart Brief , examining how U.S. shoppers engage with coupons, discounts, and loyalty programs across online and in-store experiences. Early findings show 70%+ are using or exploring AI to find better deals , 75% expect personalized offers , and nearly half say promotions influence them to buy more or try new brands. These shifts are redefining what effective incentives look like in 2026.