Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.

Gen Z is more online than any generation before it, and its purchasing behavior is guided by a desire for personalization and a commitment to sustainability. Generation Z is a tech-savvy, ethically minded generation with incredible spending power. Amazon was founded before any Gen Zers were born, and the iPhone debuted when the eldest of the generation was only 11 years old. Capturing market share from this smartphone and online shopping-native generation—now sitting on billions of dollars in disposable income—is a significant opportunity for ecommerce businesses.

Discover the business opportunities of deploying GenAI in a way that dovetails with consumer demands. Thoughtworks has published a major new study in consumer attitudes to generative AI (GenAI). It highlights genuine consumer excitement about the technology’s potential, while uncovering potential pitfalls relating to consumer fears.

Read the report to find out:

The types of products and services consumers are excited to see using GenAI

For the eighth consecutive year, NAPCO Research and BHN have partnered together to produce our marketing-leading report on the gift card industry. The good news is that overall, merchants’ scores improved year-over-year, with brands making significant improvements in their digital programs. Find out how they did it so you can replicate some of the industry’s best practices.

Inside this comprehensive benchmark report, we also reveal:

With the Trump administration’s rollback of government-mandated environmental protections, are US consumers also shifting their stance on sustainability? And how committed are they really to buying sustainable products amid the impacts of tariffs and rising prices?

Dive into YouGov’s latest research, exploring five distinct consumer segments who differ in behavior based on their attitudes toward sustainability. The analysis, debuted in a live webinar, reveals how environmentally-minded and green rejecting consumers rank brands differently across various sectors—including airlines, fashion, food, travel, and more—giving you a clearer picture of the polarization of America’s consumer landscape in 2025.

The retail industry is a competitive business, and not just since the emergence and growth of e-commerce.Therefore, understanding your customer’s behavior and preferences contributes to your business’s success. While it can be challenging, the advent of smart retail technologies has aided retailers in gaining valuable insights through in-store tracking and analytics.

The relevant sections in this retail technology whitepaper:

Next-gen consumers increasingly prefer native search experiences. Consumers aren’t just searching differently; they’re searching everywhere all at once. No longer solely reliant on traditional search engines to find products and brands, consumers are instead embracing native search experiences across BNPL apps, editorial sites, and alternative browsers.

For marketers and advertisers, the message is clear: understanding these shifts and diversifying your search strategy to meet consumers where they are is critical to capture consumer intent and engagement, win market share, and stay competitive in 2025 and beyond.

Consumer preferences and purchasing behaviors are constantly evolving. But how exactly are they changing? What Matters to Today’s Consumer?, a new report from the Capgemini Research Institute, sheds light on key trends shaping the consumer landscape. The report is based on a comprehensive global survey of 12,000 consumers aged 18 and over across 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US.