Consumer habits continue evolving, with shoppers planning to choose healthier options and cut costs across categories in 2025. According to the MikMak Shopping Index, the wellness industry is thriving, driven by strong demand across online and in-store channels for better-for-you grocery, alcohol, personal care and health products. Brands and retailers with health-conscious offerings are poised to succeed in the new year; however, omnichannel strategies will be critical to engage shoppers. From diversifying ad spend to leveraging seasonal peaks, data-driven optimization helps brands and retailers capitalize on this shift toward wellness.

We wanted to find out what consumers around the world thought about language and localization when they go online. Our global survey of 6,500 respondents, across 13 countries, found there is a huge opportunity for brands looking to engage and build trust with global audiences and grow new markets. If you’re looking to grow revenues and business in new markets, read our research report to discover what global consumers really want.

The challenges of 2024 have made one thing clear: marketers can’t afford fragmented strategies. With economic uncertainty, shifting consumer spending habits, and evolving privacy regulations shaking up the industry, navigating the challenges requires more than just managing a handful of separate channels.

We’ve reached a point where the sheer number of platforms—whether it’s paid search, social, ecommerce, or streaming media—has turned marketing into a juggling act. In this guide, we’ll cover strategies that integrate these channels, creating seamless experiences that resonate across the customer journey.

The period between Thanksgiving and Cyber Monday, known as the Cyber Five, is a clear mile marker to start holiday shopping for many consumers, and, as such, is a pivotal stretch for many marketers. Here we’ll take a look at some of the key trends that emerged from this year’s Cyber Five for Tinuiti clients under management, including how the shift in the timing of Thanksgiving impacted sales and ad pricing.

Read the full report to access key customer insights around the value of data and technology, the converging roles of online, mobile, and in-store shopping; customer browsing habits by demographic, and the factors driving changing approaches to commerce.

Social media and digital marketing have fundamentally changed how we do business. While online shopping was once a niche alternative to brick-and-mortar commerce, it is increasingly becoming the preferred method of shopping for a growing segment of the population.

Almost 21% of retail purchases were made online in 2023, a figure anticipated to increase to 24% in the coming year^[1]. Simply put, the eCommerce space is rife with opportunity and competition—largely dominated by eBay and Amazon—and in order to best capture and convert leads, businesses are prioritizing their eCommerce platforms to maximize sales.

A new report suggests retail is now in a ‘post-omnichannel’ era, with customer context and understanding behaviours now key. The increased costs of running online retail operations in the ‘post-omnichannel’ era mean the in-store channel is becoming more competitive and offers an opportunity for retailers, according to a new report.

In the 2024 edition of its Omnichannel report, GlobalData states: “We now believe that online has moved into a post-omnichannel era,” which it suggests was prompted by the Covid-19 pandemic.

The challenges of 2024 have made one thing clear: marketers can’t afford fragmented strategies. With economic uncertainty, shifting consumer spending habits, and evolving privacy regulations shaking up the industry, navigating the challenges requires more than just managing a handful of separate channels. 

We’ve reached a point where the sheer number of platforms—whether it’s paid search, social, ecommerce, or streaming media—has turned marketing into a juggling act. In this guide, we’ll cover strategies that integrate these channels, creating seamless experiences that resonate across the customer journey.