The use of retail in-store analytics involves incorporating data tracking and analytics techniques to gain customer insights and make informed decisions about the performance and operations of physical retail stores. By collecting and analyzing various data generated within the store, such as customer behavior and interactions, retailers can optimize store layouts, improve operational efficiency, and enhance the overall shopping experience.

The relevant sections in this retail technology whitepaper:

• What are Retail In-Store Analytics?
• The Importance of Analytics for Retailers
• Challenges of tracking Customer Behaviors in Stores
• 4 Ways To Track Customer Behavior in Stores
• 5 Benefits of Retail In-Store Analytics