You’ve got mail. It used to be exciting – now, it’s more of a threat. Email is a fundamental tool for every sales team, but the landscape has shifted. Inboxes are crowded and overwhelmed. Paired with longer sales cycles and stricter budgets, more sellers are talking to the vast digital void. 

Call us old-fashioned, but we believe in email. We’ve measured it as a crucial omnichannel ingredient to increasing win rates and it’s what makes sequences possible. But we’re never satisfied with good-enough. We dug into the Outreach platform, and analyzed  millions of sales interactions to better understand the current state of email, and we’re sharing what we found. 

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email marketing, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text—aka the email “envelope.” Together, these elements form a crucial part of any effective marketing strategy. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.

Brands are sending more emails than ever before, and open and click rates are at 4-year highs. We analyzed billions of emails and hundreds of millions of SMS and push messages sent by Omnisend merchants throughout 2023, so you can see how each channel performed, which messages generate the most orders, and how to maximize the effectiveness of your campaigns.

In this report, you will find out how:

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen the mood: inexpensive online marketplaces.

Subject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren’t so cut and dry.Read on to learn some of the subject line insights recently offered up by Senior Email Marketing Manager, Jaina Mistry.

Don’t underestimate your “From” line

Your subject line helps convince your audience to open your email, but your focus should be broader than that single line of text – it should be part of a cohesive lifecycle marketing strategy that engages subscribers at every touchpoint. According to Constant Contact, 45% of email subscribers will open an email simply based on who they think it’s from.

The holiday season brings more than just a festive atmosphere—it’s a golden opportunity for ecommerce brands to connect with prospects and customers in meaningful ways. But competition is fierce this time of year—which means you have to stand out if you want to win. Your holiday email marketing is a good place to start.

To help you generate buzz about your products, enhance customer engagement, and drive end-of-year sales, here are a few of our favourite Christmas email marketing ideas.

In today’s digital age, with countless marketing channels vying for attention, few tools wield the enduring power and versatility of email marketing. As a cornerstone of successful marketing strategies, email marketing offers a multitude of benefits that can propel businesses to new heights of success. Let’s delve deeper into the intricacies of email marketing, highlighting its myriad benefits and providing insights into how marketers can harness its full potential.

MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.