By combining insights from retailer and consumer surveys, this report offers a comprehensive view of email marketing trends. It provides valuable benchmarks to help you assess your performance and uncover actionable opportunities for optimisation and growth.

Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning.

MarTech’s latest publication of the  “Email Marketing Platforms: A Marketer’s Guide”  examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

This is about your technology, your reputation, and your options when it comes to landing in the inbox ––in the right folder–– every single time. In our email deliverability guide, you’ll learn how to:

The difference between delivery and deliverability

All the email bounce types and where they’re found in Klaviyo

Pros and cons of double opt-in

Spam and the key laws & regulations that relate to it

Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities. Most new businesses focus initially on advertising and search engine optimization. Eventually competitive monitoring often emerges, becoming part of a standard marketing toolbox.

Email-tracking providers include Hoppy Copy, SendView, Owletter, and MailCharts. These and others parse, analyze, and store competitive email data.

With ecommerce email marketing automation, B2C marketers can expect more of the revenue benefits of personalised marketing—without the manual work of sending email campaigns. Email marketing, in general, is still one of the most effective ways ecommerce businesses drive revenue.

But email automations, also known as flows, generate up to 30x more revenue per recipient (RPR) than one-off campaigns, according to Klaviyo’s latest email marketing benchmarks.

You’ve got mail. It used to be exciting – now, it’s more of a threat. Email is a fundamental tool for every sales team, but the landscape has shifted. Inboxes are crowded and overwhelmed. Paired with longer sales cycles and stricter budgets, more sellers are talking to the vast digital void. 

Call us old-fashioned, but we believe in email. We’ve measured it as a crucial omnichannel ingredient to increasing win rates and it’s what makes sequences possible. But we’re never satisfied with good-enough. We dug into the Outreach platform, and analyzed  millions of sales interactions to better understand the current state of email, and we’re sharing what we found. 

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email marketing, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text—aka the email “envelope.” Together, these elements form a crucial part of any effective marketing strategy. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen the mood: inexpensive online marketplaces.