168 notes tagged as ["email"]
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The year 2024 marked a turning point for email marketing, with notable shifts in the landscape, including updated requirements from Yahoogle and groundbreaking AI innovations. But what does 2025 have in store? Will we see a continuation of these trends or entirely new developments? Dive in to explore the possibilities and prepare for the future of email marketing.
The rise of verified senders with stricter authentication
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SMS and email aren’t just parallel marketing channels. They’re great partners for delivering a consistent and personalized customer experience—the kind that consumers have come to expect from brands. Learn how to translate your skills to convert and delight your subscribers.
As an email marketer, you know that email is only part of the job. There’s a whole world of responsibilities tied to the role: compliance, mobile optimization, analyzing results, and A/B testing (oh, so much A/B testing). It’s no wonder some email marketers may be hesitant to take on SMS marketing, too; they feel they already have enough on their plate.
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We recently shared a blog post talking about the two perspectives when it comes to analyzing email marketing metrics: how the machines view your emails and how your human subscribers engage with your emails. On the human side of marketing metrics, we looked at open rate, unique click rate, conversions, and revenue per recipient. In this post, we want to double-click into conversions and revenue and how they’re attributed.
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Cost-saving and rapid direct mail marketing
With the right testing approach, marketers can move faster and drive better results for their direct mail marketing from day one. For marketers in 2025, everything appears to be expanding: The buyer’s journey is lengthening, the number of channels has seemingly doubled (we’re looking at you, Bluesky) and let’s not forget rising cortisol levels. But amidst all this growth, two things remain unchanged: budget pressure and time, which isn’t getting any more generous.
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The ultimate guide to email accessibility in 2025
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers.
What is email accessibility?
Accessibility is one of the founding pillars of user experience and design. Email accessibility means making sure that everyone can read, understand, and interact with your message, including people with disabilities and those who use assistive devices.
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Generational divides in email: Survey results
Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.
Email quantity
67% of consumers say they receive too many daily emails.
81% of Baby Boomers say they receive too many emails.
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Sharpen your email and SMS strategy
Mapping out your next moves to boost revenue? Start by seeing how your email and SMS performance metrics stack up against the competition. In this 2025 benchmarks report, we share data based on a selection of billions of emails and text messages to help marketers across verticals including apparel & accessories, health & beauty, and more.
You’ll find:
– Key trends impacting your industry
– Benchmarks by business size, so you can compare apples to apples
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The state of retail email marketing
By combining insights from retailer and consumer surveys, this report offers a comprehensive view of email marketing trends. It provides valuable benchmarks to help you assess your performance and uncover actionable opportunities for optimisation and growth.
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Email marketing platforms: A marketer's guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning.
MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.
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Solving for email deliverability before it becomes an issue
This is about your technology, your reputation, and your options when it comes to landing in the inbox ––in the right folder–– every single time. In our email deliverability guide, you’ll learn how to:
The difference between delivery and deliverability
All the email bounce types and where they’re found in Klaviyo
Pros and cons of double opt-in
Spam and the key laws & regulations that relate to it
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How to monitor competitors' email marketing
Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities. Most new businesses focus initially on advertising and search engine optimization. Eventually competitive monitoring often emerges, becoming part of a standard marketing toolbox.
Email-tracking providers include Hoppy Copy, SendView, Owletter, and MailCharts. These and others parse, analyze, and store competitive email data.