Do you need to get opt-in to send transactional emails? Does GDPR even apply to transactional emails? All these questions and many more answered in this detailed guide. Transactional emails are defined as any email sent from a business to an individual recipient, triggered by an action that the user takes, or a request that they make. For example, an email confirming a purchase, a monthly account statement, or a parcel delivery notification would all be classified as transactional emails.  For any business that operates in Europe, it is imperative that they are sending GDPR compliant transactional emails.

With the peak shopping season now extending from October to January, now is the time to ensure that your email strategy and infrastructure is ready to capitalize. Find out how with our detailed guide. Shopping season is the blanket term given to the cluster of holidays and notable dates in the last three months of the calendar year. Along with Christmas in the US there is also Black Friday, Cyber Monday (the Monday after Black Friday) and Green Monday (second Monday of December).

Deep dive into the latest trends, insights and best practices that will ensure your email communication reaches the right audience in their inbox (and not spam folders). We know the frustration of amazing crafting email strategies that never reaches your audiences inbox. Low deliverability rates can feel like screaming into the void, leaving you wondering if anyone’s even listening.

Here’s what you’ll find inside this comprehensive eBook:

eCommerce shopping cart abandonment remains high, roughly 70% in 2024. Yet some in the industry — Dynamic Yield, for example — have estimated a good cart recovery email series will convert about a third of the time. That is an impressive rate, but it assumes a merchant has the shopper’s email address — frequently not the case.

What follows are five tactics for securing an email address before a would-be buyer leaves the cart.

As a marketer, you might be facing higher internal expectations than ever before to stimulate growth and increase revenue in 2024. But here’s the catch – your resources are limited, and so is your time. 

Luckily, we’ve identified a few email marketing strategies to help you boost engagement, conversions, and revenue.

In our quick-read guide, 3 Tips to Do More With Less in 2024, you’ll learn:

When it comes to reaching customers and driving ROI, there’s nothing like email. But while it’s the backbone of many marketing programs, a lot of companies struggle to see the full value of this key channel.

That’s why we put together the Braze Email Inspiration Guide. This collection of 40+ email use cases–inspired by campaigns sent by real Braze customers–can be easily customized to address your unique growth challenges and campaign needs and is designed to help you easily navigate to the areas that are most meaningful for your business.

Listrak’s Cross-Channel Benchmark Report digs into the data from 2023 to reveal the highest performers and most compelling opportunities to improve engagement and increase revenue in Email and SMS. Our 2024 report details Clickthrough Rates, Conversion Rates, and Revenue Per Send across 13 Email and SMS marketing campaigns critical to retailers. You’ll see the data and understand what the metrics mean and why they’re impactful to your business. Plus, deep dive into data across 14 ecommerce verticals to identify your specific baselines.

One of the major challenges facing e-commerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or using your services, it can be tough to make up that lost revenue. 

Fortunately, depending on why the customer has lapsed, you can likely win them back with a win-back email campaign. By sending a win-back email (or several, if you’re sending a series), you can get customers who have lost interest in your brand to come back and boost your long-term revenue and customer retention. Let’s look more closely at what a win-back email is and how to create successful win-back campaigns.