As more beauty and fashion brands and retailers adopt AI, industry leaders are leveraging these technologies to enhance customer experiences, optimize marketing campaigns and streamline operations.

Research shows that brands and retailers are seeing substantial financial benefits from AI integration. By powering customer-facing use cases — including personalized product recommendations, virtual shopping assistants, AR-enhanced shopping experiences and more — AI enables beauty and fashion brands to stay competitive in a tech-savvy market.

As a marketer, keeping up with the trends isn’t just a flex—it’s survival. And the world of Gen Z changes - fast. Have no fear, as the Gen Z experts, we’re here to bridge that gap with what’s going to be big next season. Combining the latest Google search data, social media listening, and a bespoke survey of 2,000 Gen Z-ers in the UK and US - these are predictions you can trust.

Learn how luxury fashion loyalty programs boost retention with exclusive experiences, personalized rewards, and VIP treatment. As a loyalty expert, I’m often being asked: “Do loyalty programs work in luxury fashion?” Well, let me tell you: luxury fashion loyalty programs aren’t just a myth. A reward system can indeed work in this industry without cheapening the brand image; you just need to take the right approach. Loyalty programs are no different from any other tool in your arsenal, as you can consistently reshape them to fit your needs.

More than half of shoppers would use generative AI for clothing purchases, according to Adobe new research. Nearly three-quarters of respondents said they think using the technology to try on products virtually would boost their buying confidence.

As more retailers experiment with AI, nearly six in 10 (58%) respondents to an Adobe survey said that generative artificial intelligence has already improved their online shopping experience. Two-thirds of respondents said they want brands to analyze their previous purchases and other customer information to tailor the shopping experience to their needs, according to the survey, which included 3,000 U.S. consumers.

With the rapid growth of online shopping and advancements in virtual reality, fashion technology is taking center stage. Brands are increasingly shifting towards digital solutions to create more interactive and immersive shopping experiences. Hautech.AI uses fashion technology to blend AI with fashion. This allows them to show clothes on realistic AI models. These models meet the changing needs of consumers.

The global fashion industry faces economic uncertainty, a dynamic market, and consumer behavior shifts. Finding pockets of growth means navigating a complex maze. Although hard to predict, even in the best of times, the fashion industry is in for a particularly tumultuous and uncertain 2025. A long-feared cyclical slowdown has arrived. Consumers, affected by the recent period of high inflation, are increasingly price sensitive. There is also the surprising rise of dupes, the acceleration of climate change, and the continued reshuffling of global trade. Regional differences, which came into focus in 2024, will become even starker in the coming year.

PatPat, a global e-commerce leader in affordable family apparel, released its first-ever consumer report titled “Family Threads: Quarterly Insights on Trends in Children’s and Family Apparel”  to provide valuable insights into current trends in the clothing market. The report, which polled over 1,000 customers, reveals shifting priorities in spending, preferences for brand promotions, and the growing influence of social media in shaping purchasing decisions. The findings reflect PatPat’s continued focus on delivering stylish, affordable, and family-friendly clothing options while staying in tune with the evolving needs and preferences of its customers.

Zara owner Inditex, H&M, Decathlon, Ikea, and Primark are among 10 brands that will participate in a trial that will separate textiles and shoes from other waste collection so they can be reused or recycled, according to organizers of the project, dubbed Re-viste.

Spain is awaiting final approval of new EU regulations that will require member states to separate textiles from other waste before it issues rules to fashion companies, which will meet the cost of managing the textile waste, Marta Gomez, director of quality and environmental evaluation at the ministry of energy transition, told fashion leaders at an event in Madrid.