Mastering conversion optimization is essential for navigating the holiday shopping season’s peak demand. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also learn how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year.

Imagine walking into a well-designed retail shop. The products are thoughtfully displayed, the atmosphere is inviting, and everything seems to guide you toward making a purchase. Ecommerce merchandising does the same thing, but in a digital space.

At its core, it’s about creating a seamless shopping experience that connects the right products with the right customers. This involves everything from how products are organized on a website, to the images and descriptions used, to the personalized recommendations you see as you browse.

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Why do you need it? Well, because it’s easier than ever to lose a sale online.

Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement.

But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or one of a million other potential distractions in our fast-paced world get in the way.

Pinterest is sharing new details about how we are leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers. Pinterest Ad Labs is a new innovation program for select brands to test prototypes of new creative and ad tools. These include generative AI features powered by personalized insights to interactive shopping capabilities through collages.

Our goal is to encourage experimentation and to learn from advertiser feedback so we can bring the best new tools to market quickly. To start, we are testing the following:

In today’s marketplace, consumers face an overwhelming abundance of choices, which poses significant challenges for customers and retailers.

So, what can retailers do to help consumers navigate so many options? Choosing the right product discovery solution can single-handedly improve the experience on digital channels. By combining intelligent merchandising capabilities, semantic search and personalized recommendations, retailers can deliver seamless, intuitive and relevant shopping experiences that convert.

It’s a safe bet that when you switch from texting someone to checking your email, you don’t become an entirely different person. Nor does your personality change radically when you switch from email to Instagram. Yes, you may have specific marketing preferences distinct to each channel. But it’s the same you using each of them.

Despite this obvious fact, the channel-centric marketing model has long been dominant. 

Fashion and apparel brands face escalating acquisition costs and changing consumer spending habits. These shifts underscore the need for brands to attract new high-value shoppers and continue building long-term relationships with existing customers.

Instead of employing a broad, one-size-fits-all approach, leading fashion brands strategically invest in promotions that tie back to profitability — without compromising the brand’s image.

In this ebook you’ll learn how landing page A/B testing can help you reach your marketing goals (without adding a ton of work to your already overloaded plate). By developing a testing mindset, you’ll be in a better position to let data guide your decisions and explore more creative (and potentially lucrative) concepts.

We’ve compiled a handy list of 20 things you can start A/B testing with landing pages to improve conversions and get better results.