One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better. That way, you can provide that important context when sharing your results. You will also be equipped to call out this type of behavior when it happens.

Looking to grow an email list to capture leads or offer welcome incentives? These days, the default solution is to plaster a full-screen pop-up on your homepage. Full-screen pop-ups disrupt the shopping experience. They frustrate visitors by interrupting their browsing and increase bounce rates, driving 72% of customers away. It seems effective on the surface, collecting emails right off the bat, but dig deeper, and these pop-ups disrupt the shopping experience and skyrocket bounce rates—with 72% of customers exiting a website.

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

The purpose of this guide is to help you master those important nuances so that you can evaluate your results accurately.

Generative AI models have reached a baseline capability of producing at least a passable video from a single image or short sentence. Companies building products around these models are claiming that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents.

Peak XV and Tiger Global-backed Avataar released a new tool on Monday called Velocity. It creates product videos directly based on a product link. The company would be going against the likes of Amazon and Google, which are also experimenting with AI-powered video tools for ads.

As a mobile-first generation, Gen Z’s shopping habits are weighted heavily towards speed and convenience. In the next decade, this generation will have huge influence over global economics and culture.

The world of online retail will be reshaped by Gen Z’s brand choices, payment preferences, and attitudes. As consumers, they are far less wary of emerging digital tools than other age groups. Equally, they are incredibly data security-savvy and trust that their personal information will be wholly protected.

Mastering conversion optimization is essential for navigating the holiday shopping season’s peak demand. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also learn how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year.

Imagine walking into a well-designed retail shop. The products are thoughtfully displayed, the atmosphere is inviting, and everything seems to guide you toward making a purchase. Ecommerce merchandising does the same thing, but in a digital space.

At its core, it’s about creating a seamless shopping experience that connects the right products with the right customers. This involves everything from how products are organized on a website, to the images and descriptions used, to the personalized recommendations you see as you browse.

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Why do you need it? Well, because it’s easier than ever to lose a sale online.

Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement.

But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or one of a million other potential distractions in our fast-paced world get in the way.