Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. Backed by data from tens of billions of dollars in revenue from leading ecommerce brands across North America, UK & EMEA, this playbook gives you the strategies to break free from Last Click limitations and unlock huge opportunity.

Cultivate cross-channel synergies, reduce wasted ad spend and maximize blended performance:

• Scale Faster, Spend Smarter – Discover the optimal budget split for Performance Max and Google Search to drive maximum ROAS.

• Convert More Customers, More Efficiently – Learn winning creative strategies that make every ad dollar count.

• Real Blueprints from Industry Leaders – See how brands like Samsonite, and END. Clothing are turning insights into growth.