Align your SEO strategy with your business goals for multi-location businesses. Learn how to create a scalable and efficient local SEO campaign that drives brand visibility and conversions. For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success.

Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to be scalable and efficient enough to be maintained while returning long-term ROI.

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024. In a vertical as diverse and fast-paced as retail, trend predictions often feel like a cross between magic and science. Think about it as a little bit of guesswork mixed with quite a bit of data. When it comes to retail trends in 2024, there are countless innovative solutions emerging. In today’s article, we will be looking at the future of retail in 2024, including retail media networks, resale growth, utilizing social commerce and payment options alike.

The three use cases where the convergence of artificial intelligence and Internet of Things underpinned by event streaming is making a real difference to retailers and their customers are as follows.

Enhancing Every Customer Journey Within the Store

AIoT enables retailers to intelligently take advantage of in-store and customer data to offer highly customized shopping experiences. By using AI to analyze customer data from IoT devices, retailers can tailor product recommendations, offers, and even in-store experiences to individual preferences. Take the instance of providing an in-store customer service assistant that knows where the customer is and, more importantly, where everything else is located.

Our latest white paper explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks.

Read the report to find out:

Key advantages Costco and Wawa bring to the retail media table.

The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.

How Wawa’s expansion strategy can be harnessed by partners to reach more diverse audiences.

What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries. Social shifts, new technologies and changing values are revolutionizing the ways people shop. How will the brands, independent retailers, and superstores that sell to them earn their business?

In What the Future: Shopping, experts on shifting consumer culture, resale and dupe culture, payments, store architecture and everything in between talk shop about how spending and saving will evolve in a revamped retail landscape. With exclusive interviews, polling and insights on shopping frequency and preferred channels, purchase triggers, concerns and challenges, attitudes about “buying American” and consumer worries — plus a close look at AI, ecommerce and influencer marketing — this issue is a one-stop shop.

This report leverages historical and current foot traffic data and trade area analysis to better understand the current retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond.

Read the white paper to find out: 

Which segments have benefited most from the shifts of the past five years?

How are legacy brands staying on top of current shopping and dining trends?

eCommerce has redefined the retail landscape, leaving consumers wanting more from store experiences. While the role of the store has changed, it remains a critical part of the shopping journey and is being redefined by the way consumers live their lives. 

We partnered with Retail System Research (RSR) to understand how retailers can use –and integrate- in-store technology to appeal to consumers in 2024.

In recent years, the retail landscape has been transformed by the advent of automation, marking a significant shift in how consumers interact with products and services. Some of the technologies appearing in retail stores now include self-checkout stations, endless aisle kiosks and digital displays that incorporate Internet-of-Things devices to control content.

And as retailers seek to manage issues ranging from the high capital costs of expansion to the hits their bottom lines are taking because of inventory shrink, many are adopting automated retail solutions.