154 notes tagged as ["Brick-and-mortar"]
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As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company. And while there’s no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers.
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Dive into the data to see the trends shaping the grocery space in 2025 and uncover actionable insights for strategic decision-making in the competitive food-at-home market. Key takeaways:
Shoppers are taking more, shorter trips to grocery stores.Over the past 12 months, grocery stores have experienced nearly uniform YoY visit growth. And since COVID, the segment has steadily increased both overall visits and average visits per location – even as average dwell times have consistently declined.
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While “the store of the future” has been a fascination to the retail industry for over a century, the cold truth is that stores today look and feel far too similar to how they did 10, 15, and in many cases: 20 years ago. When will the promise of all the miraculous technology that surrounds us find its way into retail stores en masse?
To find out, we conducted a different type of research than our usual annual Store Report. Rather than survey all product segments, revenue bands and performance levels, we queried the retailers who are most likely to be at the forefront of technology-enablement in their stores – fashion & specialty retailers – all with high annual revenue. It also focuses on retailers that are outperforming the norm in sales, and as such, can be seen as a deep look into a very specialized – and advanced – set of the retail market.
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Why in-store analytics will be the game-changer for retailers
The retail industry is a competitive business, and not just since the emergence and growth of e-commerce.Therefore, understanding your customer’s behavior and preferences contributes to your business’s success. While it can be challenging, the advent of smart retail technologies has aided retailers in gaining valuable insights through in-store tracking and analytics.
The relevant sections in this retail technology whitepaper:
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Virtual shelves - The future of retail media
Brick and mortar retailers are under tremendous pressure from the e-commerce boom and ever-evolving customer expectations. Globally, online shopping is projected to continue its strong upward trend. A lack of physical constraints has enabled e-commerce sites to innovate often and act quickly in terms of marketing and customer experience. Further, their lower cost of operations has translated into better pricing for customers. As a result, “offline” retailers are suffering from a drop in sales, lower footfalls and a dire need to reinvent themselves to stay relevant.
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Improving retail experience with in-store analytics
The use of retail in-store analytics involves incorporating data tracking and analytics techniques to gain customer insights and make informed decisions about the performance and operations of physical retail stores. By collecting and analyzing various data generated within the store, such as customer behavior and interactions, retailers can optimize store layouts, improve operational efficiency, and enhance the overall shopping experience.
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Retailers should try an RMN “treasure hunt” strategy
Savvy retailers are mastering strategies for turning an ordinary in-store shopping trip into a treasure hunt. In special store sections, shoppers encounter a changing selection of unique, hard-to-find or discounted items. Now, technology is offering retailers a chance to move the treasure hunt into the digital era, creating new levels of discovery and excitement with the help of in-store retail media networks through engaging displays in the aisles of supermarkets and other retail environments. For inspiration, read “5 ways to redefine the ‘treasure hunt’ with in-store retail media,” a new guide from Quad Insights.
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Shipping from stores instead of distribution centers
In 2023, PetSmart began shipping some of itsonline orders from the stores themselves instead of its seven distribution centers. Just two years later, 90% of PetSmart’s shipped orders placed online or through automatic, scheduled deliveries are now fulfilled from its 1,600-plus stores.
That’s according to Greg Fancher, PetSmart’s evp and chief information technology officer who joined the pet retailer from fashion brand Express in 2023. At the Shoptalk conference in Las Vegas, he explained to Modern Retail how the company has rapidly scaled up this program while working to overhaul older systems for handling online and in-store orders. He said shipping from stores gets products to customers faster and at a lower cost.
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3 Consumer trends to watch in 2025
Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores. Read the report to find out:
Who are the shoppers driving the shift towards thrift stores and off-price apparel retailers?
How has consumer interaction with superstores changed over the past five years?
Which retail category has emerged as a new, hot lunchtime destination?
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The changing apparel landscape in 2025
The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of apparel in 2025.
Key Takeaways
Between 2019 and 2024, the share of apparel visits going to off-price retailers and thrift store categories increased substantially, likely due to consumers’ prioritization of value and treasure-hunting.
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6 Key commerce and payment trends for 2025
It’s here: our 2025 Commerce and Payment Trends Report. An invaluable resource for business leaders as they define their strategy to navigate the challenges, changes, and opportunities this pivotal year will bring. Drawing from our proprietary survey data, research, and conversations with industry experts, we’ve identified six consequential developments that are shaping the future of commerce — along with insights to help you use them to your advantage and come out on top in 2025.