With customer acquisition becoming increasingly expensive over the last few years, most brands have been launching or improving their retention strategies, with loyalty programs being one of the top initiatives.

Unfortunately, the retail loyalty space is plagued with ineffective advice, copycat behavior, and nonsensical metrics. We’ve seen brands mindlessly copy their competitors, measure program performance by comparing members to non-members, and discount their way to oblivion.

Social media isn’t just getting the job done for B2C customer acquisition. It also leads the way as the channel/tactic that plays the biggest role in the success of B2B customer acquisition efforts, according to a report from Stirista in partnership with Ascend2.

In surveying roughly 200 US marketing decision-makers at B2B companies with at least 500 employees, the researchers found that a leading 22% of respondents cited social media as the channel/tactic that contributes most to the success of their customer acquisition efforts.

Motista ( www.motista.com), the pioneer of Predictive Emotional Connection Intelligence solutions for acquisition and growth, today announced the results of a retail study that compares the behavior - spend levels, lifetime value, and willingness to recommend brands - of customers who feel emotionally connected to a brand vs. consumers who are merely satisfied.

In this new report, “ Leveraging the Value of Emotional Connection for Retailers,” Motista collected data from 2016 - 2018 from more than 100,000 customers of more than 100 retailers across multiple sectors. The report reveals customers who feel an emotional connection to a brand are far more valuable to retailers, in some cases spending twice as much, than customers who rate themselves as satisfied with the brand (CSAT). Additionally, these emotionally connected customers have a 306% higher lifetime value (LTV), stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher rate (71% vs. 45%). Comparative findings based on sector include:

Your app’s ideal users are eagerly waiting to engage with it. However, without a carefully crafted user acquisition strategy, you risk losing them to your competitors.

We’ve got the key to creating and sustaining a successful outcome-based user acquisition approach – and we’re sharing it with you! Perform^[cb]’s newest guide, The Mobile Manual: Your Complete Guide to Mobile App User Acquisition, gives you all the tools and tips needed to construct a thriving user acquisition campaign. 

Leads aren’t just a want—they’re a necessity. If you’re responsible for scaling lead generation at your company, you know how frustrating it can feel trying to research new industry trends and manage campaigns, while also nurturing your pipeline and strategically testing new channels. Well, you’ve come to the right place. 

Introducing your go-to resource, packed with expert insights to craft a lead generation strategy that exceeds results – the 2024 State of Lead Generation Report.

Though digital marketing opportunities are constantly coming, going, pivoting, and changing, there’s one strategy that has consistently proven it’s worth to ROI-minded marketers – and that’s Cost per Action (CPA) marketing.

CPA marketing, and the related affiliate and performance marketing models, have proven to be successful models for B2C marketers that are ready to move beyond awareness campaigns and into a customer acquisition strategy. With CPA marketing, you only pay after a user has completed a pre-determined desired action. Whether you have goals higher in the customer acquisition funnel, like promoting trial sign-ups or lead form submissions, or lower-funnel goals like increased sales or mobile app installs, CPA marketing provides a scalable and ROI-positive model for achieving your desired results.

Learn how to maximize your marketing strategy by activating your first-party data to more efficiently acquire and retain customers. This collection of use cases will show you smarter, more creative ways to grow—grounded in real-world examples from brands that have made these tactics their own.

Pinterest is sharing new details about how we are leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers. Pinterest Ad Labs is a new innovation program for select brands to test prototypes of new creative and ad tools. These include generative AI features powered by personalized insights to interactive shopping capabilities through collages.

Our goal is to encourage experimentation and to learn from advertiser feedback so we can bring the best new tools to market quickly. To start, we are testing the following: