Our 2025 annual State of Subscriptions report offers unparalleled insights into the subscription industry. Packed with subscription metrics and expert guidance from industry leaders, this report serves as the ultimate blueprint for subscription growth —featuring comprehensive industry breakdowns, effective promotional strategies for mastering customer acquisition, and an analysis of the key challenges faced by DTC (direct-to-consumer) subscription companies. Furthermore, the report provides valuable data and subscription benchmarks to help merchants navigate their own paths, including:

• Trial period effectiveness and how to optimize this critical time in the subscriber lifecycle.
• The importance of the pause feature and how to maximize its potential.
• The role of add-ons in boosting subscription revenue and strategies to leverage them.
• Industry-defining technology advancements that can take your subscription service to the next level.
• A comparison of monthly and annual plan usage, along with an exploration of the industries adopting various types of plans.

Get ahead of what’s next in the subscription industry! Read our free guide now.