If they can’t see you, they can’t join you. This is quite self-explanatory when it comes to attracting new members to your loyalty program, yet not always easily attainable. Be present, but don’t be pushy. Provide enough details, but don’t overcomplicate things. Make sure to utilize your physical stores for promotions – okay, but how? Worry not! In today’s article, we’ll show you tried-and-true, practical tips on how to attract new members, dial up engagement, and maximize visibility for your loyalty program.

Would you be surprised if we told you people don’t always answer truthfully when they fill out surveys? A Pew Research Center survey from 2016 revealed that about 25% of people admitted to lying on surveys. Whether it’s because they’re bored, fearful or just not paying attention, this skews your results.

In this guide, Alchemer shares ten actionable strategies to ensure your data is reliable, complete, consistent and accurate. Plus:

This is about your technology, your reputation, and your options when it comes to landing in the inbox ––in the right folder–– every single time. In our email deliverability guide, you’ll learn how to:

The difference between delivery and deliverability

All the email bounce types and where they’re found in Klaviyo

Pros and cons of double opt-in

Spam and the key laws & regulations that relate to it

Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust. Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand.

Over the last 15 years, we’ve witnessed seismic shifts in the SEO landscape, from the impact of the Penguin and Panda updates to today’s ever-evolving search algorithms. Like many others, we faced challenges during those updates, but we adapted. In the days following Penguin, we built a team of manual outreach specialists who secured backlinks from top websites within our clients’ niches. And yes, the strategy worked wonders.

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence. Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel.

In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform .

It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that 93% of influencers say the quality of a brand’s existing content impacts whether they agree to collaborate.

But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

The key to any great relationship is listening. It drives human connection and lies at the heart of successful businesses. For brands, social listening allows them to tune into their target audience, gaining insights into consumer needs, motivations and reactions to shifting market trends—crucial elements for an effective marketing strategy.

These listening insights empower marketers to build a strong brand reputation, generate higher-quality leads, and eventually increase revenue–all of which compound to prove the return on investment (ROI) from their social listening efforts.