SMS and email aren’t just parallel marketing channels. They’re great partners for delivering a consistent and personalized customer experience—the kind that consumers have come to expect from brands. Learn how to translate your skills to convert and delight your subscribers.

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As an email marketer, you know that email is only part of the job. There’s a whole world of responsibilities tied to the role: compliance, mobile optimization, analyzing results, and A/B testing (oh, so much A/B testing). It’s no wonder some email marketers may be hesitant to take on SMS marketing, too; they feel they already have enough on their plate. 

Sustainable packaging isn’t just a nice-to-have anymore – it’s a must-have. With growing environmental concerns and more and more consumers demanding eco-friendly options, businesses need to rethink how they package their products. But what does truly sustainable packaging look like?

Real sustainability goes beyond simply using recyclable materials. It’s about efficiency, choosing the right materials responsibly, and considering the entire lifecycle of the packaging to minimize waste and carbon emissions. Let’s explore what makes packaging truly sustainable.

By postponing the deprecation of third-party cookies, Google just did everyone a big favor. You may have sighed relief, but don’t get too comfortable. Few advertisers were truly ready for a cookieless web. Like a math test in school, where almost no one is really ready, moving the deprecation of cookies to mid-2023 has been met with an industry-wide sign of relief. Unfortunately, like with the postponed test, this has been followed but the same response we all often had in school; a belief that there is now extra time to waste.

Marketers must move beyond backward-looking metrics and embrace AI-powered qualitative insights to anticipate emerging narratives, shape brand perception, and stay ahead of cultural shifts. Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends.

For financial services company Ally, connecting with gen Zers — the increasingly influential cohort born between 1997 and 2012 — is a top priority. The brand’s TikTok page, for instance, has racked up nearly three million likes, with video content featuring how to avoid financial scammers, savings tips, and the “ 50/30/20 budget.” However, that’s just one way Ally is boosting its appeal to so-called “zoomers.”

Any legitimate business will come face to face with the dreaded negative review, one way or another. Now, it may seem counterintuitive, but negative reviews can actually have a beneficial impact on your business. The key is to manage those bad customer reviews – and manage them well. Negative feedback is only as good as how you deal with them. Naturally, when you let them run their own course, negative customer feedback can do real damage to your reputation.

Rather than directing customers to your website, Instagram shopping allows them to select and purchase products easily from the app. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brand’s website.

With the right testing approach, marketers can move faster and drive better results for their direct mail marketing from day one. For marketers in 2025, everything appears to be expanding: The buyer’s journey is lengthening, the number of channels has seemingly doubled (we’re looking at you, Bluesky) and let’s not forget rising cortisol levels. But amidst all this growth, two things remain unchanged: budget pressure and time, which isn’t getting any more generous.