1362 notes tagged as ["Best practice"]
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Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels.
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If Search Engine Optimization (SEO) is about optimizing a product for discoverability, Answer Engine Optimization (AEO) is about defending your brand. There is no coding your way into an AI summary in the age of AEO. With Large Language Models (LLMs) pulling the strings, your brand authority thrives or dies by what the internet and your customers say about you. To optimize your ecommerce site for AI and search, think beyond technical overhauls. Pay attention to the conversations the consumers and your community are already having on product pages.
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Learn how to effectively implement promotional pricing strategies to boost sales and profit margins. Explore our top 5 tips for successful discounting. Discounts are one of the most widely used tools in ecommerce. Whether you want to increase sales, clear inventory, or attract new customers, promotional pricing can be extremely effective.
But promotions can also quickly erode your margins if they are not carefully managed. Consumers today compare prices across multiple platforms, marketplace competition is intense, and costs such as commissions, fulfillment, and returns all affect your profitability on marketplaces.
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2026 fraud report: Fraud's identity crisis
Across enterprise commerce, fraud no longer behaves like a series of isolated incidents. It operates as repeatable, automated playbooks — continuously tested, refined, and redeployed across environments. The result is not just more fraud, but fraud engineered to blend in with legitimate customer behavior. That shift is changing where fraud risk sits, how it needs to be managed, and what it costs when it isn’t.
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The state of retail commerce 2026
Most retail commerce brands are entering 2026 with more complexity than clarity. Spend is spread across more platforms, customer journeys now span multiple purchase destinations, and automation is reshaping how performance is delivered -yet many teams are still planning with fragmented reporting and incomplete visibility.
How the strongest retail commerce brands will execute record-breaking performance in 2026
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Why human-centric fraud demands transformation
Ecommpay’s new white paper explores how fraud is evolving, where merchants are most exposed, and what needs to happen next. Featuring expert insight from Uber Payments UK, Paynt, Allica Bank, Women in Identity and Ramp Network, this is a sharp, high-value read for merchants navigating a faster, more sophisticated fraud landscape.
Inside the report:
• Why modern fraud is becoming harder to detect and harder to stop
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Attribution gap in agentic search: How to close it
A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google’s AI Mode and AI Overviews. Analytics platforms can’t see these interactions, which leaves businesses guessing about how much of their revenue AI is actually influencing. Your analytics aren’t lying. They just can’t see the AI tools shaping the decision.
This guide explains what’s driving the gap, why it matters for your brand, and how to start tracking the right metrics to close it.
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Social commerce is reshaping ecommerce, and creator marketing is at the center
Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the center. Learn what Meta’s new tools mean for influencer marketers and how to act now. Our team just got back from Shoptalk 2026, and there was an undeniable buzz around creator marketing on the expo floor and beyond. Creator-focused networking events were packed, influencer marketing keynotes drew some of the biggest crowds, and attendees were intentionally seeking out our booth to learn about Aspire’s suite of tools.
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More links are coming to AI Overviews
The growth of zero-click search results may be slowing, according to new industry reports. Don’t rush into abandoning once-effective tactics; add new ones instead. Semrush-owned Datos analyzed “tens of millions” of desktop searches in the U.S. and Europe from March 2025 to March 2026, and published the results in “State of Search Q1 2026.” SparkToro’s Rand Fishkin added commentary.
Per the report, zero-click searches in the U.S. declined from 24.5% in December 2025 to 22.4% in March. Organic click-throughs increased from 42.0% to 44.9%.
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How to grow your social media following (without buying followers)
Growing a genuine social media following comes down to three things: creating content people actually want to share, engaging with your community like a real person, and showing up consistently enough that algorithms reward you. There are no shortcuts that don’t eventually backfire — but there are strategies that compound over time and attract the kind of followers brands actually care about.
Why engagement rate matters more than follower count (and how brands measure it)
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The ROI of privacy management
Like making an appointment with your dentist or changing the oil in your car, data privacy compliance is too often seen as a chore—something you “just have to do.” Business stakeholders want to check privacy compliance off their list so they can return their focus to other activities that generate revenue for the organization.
But the reality is, data privacy is so much more than just a box to check off. In fact, organizations that invest in data privacy gain a return of up to $2.70 for every dollar spent. How can simple data privacy compliance generate ROI? You’ll find the answer and more in this ebook.