From shifting loyalty to year-round gifting, learn what’s driving global purchase behavior in 2025—and how top brands are building smarter, more profitable campaigns in response. Packed with trends and actionable tactics, this report helps brands capture more revenue through smarter segmentation, loyalty, and omnichannel orchestration.

Global marketplaces, digital-native challengers, and algorithm-driven platforms are reshaping the competitive landscape. For enterprise retailers, survival is no longer about competing on products or prices, it’s about delivering  seamless, personalized, omnichannel experiences  at scale.

This exclusive report featuring VTEX reveals how leading retailers are winning by unifying commerce, operations, and fulfillment to meet modern customer demands.

Master the transition from traditional SEO to Generative Engine Optimization to stay ahead in the AI-driven search landscape. This comprehensive guide reveals how to optimize your content for LLMs and AI search engines, ensuring your brand maintains visibility and stays competitive.

In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or drive short-term sales. As shoppers seek out in-person connections, don’t miss the moment to make your brand matter. When done right, these retail events, or “retailtainment” events, can create meaningful shopper touch points, fuel long-term brand loyalty and generate buzz both inside and outside the store.

Consumers are bombarded with marketing messages during the holiday season, especially through email, a veritable constellation of offers. Inboxes typically start to get flooded during the BFCM weekend, but with the holiday season extended and some shoppers crossing off their lists as early as October, consumers will become overwhelmed by brand messages earlier than ever. 

Future Commerce’s latest New Modes Report found that 55% of consumers will even unsubscribe from brands they like if they are too heavy-handed, so brands need to be thoughtful and intentional with their approach. 

Voice search is changing how people discover information. Instead of typing short keywords, users speak full questions into phones, smart speakers, and virtual assistants. To stay visible, brands have to build content that aligns with spoken language, quick & simple answers, and user intent.

Voice SEO strategies focus on natural phrasing, structured information, and mobile-friendly experiences to help search engines choose your content when reading answers aloud. Below are the main things to know before reshaping your content approach for voice.

With the peak trading period of 2025 just weeks away, retailers are making their final preparations. To support them, we spoke with top industry experts who shared their best advice for getting ready.

Read on to discover strategies for:

Increasing customer engagement

Approaching pricing and discounts

Ensuring operational speed

Optimising delivery and fulfilment

Increasing customer engagement

We took a look at some of the biggest surveys of the year to understand how shopping is changing and what brands can do to position themselves to win more business. 

One message rings loud and clear across sources: Inflation and tariffs are increasing costs and economic uncertainty along with them. Holiday spend is only expected to rise modestly this year as consumers tighten their budgets, while e-commerce is set to grow ~7–9%. Businesses can tap into this potential by coordinating the customer journey around key moments and channels.