Global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers. Retail is transforming — becoming more digital, social, connected, and experiential. As AI advances, retailers have the opportunity to unlock both efficiencies and incredible customer experiences. But success isn’t guaranteed. It requires unified commerce and a strong data foundation. Read the report to discover why:

Customer engagement strategies have evolved significantly. Traditional high-volume marketing is less effective today. Embrace new, engagement-driven methods to deepen relationships, boost sales, and secure a competitive advantage. Read the eBook, Loyalty Over Volume: Building an Engaged Customer Base for 2025 and Beyond, to master tactics for fostering loyalty in the future.

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters. Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization.

As competition heats up and shoppers demand more than ever, standing out requires bold strategies and innovative thinking. In the year ahead, the most successful retailers will embrace emerging technologies, redefine loyalty and find new ways to create value — no matter where customers choose to shop.

What’s inside:

How generative AI is unlocking potential for faster, smarter business decisions

While talking with C-level decision-makers and loyalty professionals — or holding presentations about our annual Global Customer Loyalty Report — I’m often asked: “These numbers sound great, but do you have anything for Denmark? Or Australia?” We have always aimed to extract geographical findings, but this year we have outdone ourselves: t he GCLR 2025 has over 500 regional statistics about AI, consumer preferences, and loyalty program ROI… just to name a few. Curious about what trends we found for your industry? Read on!

This exclusive report offers a deep dive into the dynamic world of ecommerce, revealing the strategic role of product discovery in driving ecommerce revenue and customer loyalty. Based on a comprehensive global survey of over 200 retailers, this report provides invaluable insights for anyone involved in the world of online selling.This report provides actionable insights from industry leaders, helping you benchmark your own strategies and focus for eCommerce growth in 2025.Discover how AI and other emerging technologies are shaping the future of online shopping and how you can leverage them to your advantage.

We analyzed 60 prominent loyalty programs in the UK, US, and Australia , bringing you a comprehensive view of today’s loyalty landscape. This report unpacks the strategies and practices driving customer engagement and retention, revealing insights that can help you build stronger, longer-lasting customer relationships.         

Overview

The Loyalty Landscape report explores how brands and retailers are leveraging loyalty programs to drive customer retention and growth. Analyzing 60 prominent loyalty initiatives, the report reveals key trends, such as the role of tiered programs, the frequency of exclusive experiences and services, and how programs can integrate into a broader loyalty ecosystem with partners. It provides actionable insights into what makes loyalty programs successful in today’s competitive marketplace.

The age of AI is here —so what implications does this have for loyalty programs? Explore how AI can transform loyalty strategies to personalize experiences and foster genuine customer loyalty. Additionally, you’ll gain valuable insights into customer behavior trends and identify key success factors in loyalty programs, all backed by research from over 230 million loyalty member actions, and 10,000 consumers (loyalty program end users) worldwide.