If they can’t see you, they can’t join you. This is quite self-explanatory when it comes to attracting new members to your loyalty program, yet not always easily attainable. Be present, but don’t be pushy. Provide enough details, but don’t overcomplicate things. Make sure to utilize your physical stores for promotions – okay, but how? Worry not! In today’s article, we’ll show you tried-and-true, practical tips on how to attract new members, dial up engagement, and maximize visibility for your loyalty program.

This playbook explores consumer data insights, hyper-personalization, omnichannel tactics, loyalty strategies, and CPG brand success examples.

To win in a highly competitive and cost-conscious market, today’s CPG brands must deliver hyper-personalized campaigns that resonate with shoppers and align with their ever-changing preferences. But how can brands accomplish this successfully? By learning how to collect and understand the right consumer data.

You don’t have to be an experienced marketer to know that building customer loyalty has never been easy, especially in today’s competitive markets. It takes strategy, effort, and constant adaptation. But with AI in loyalty programs as an ally, brands now have the ability to create micro-moments of delight —those memorable interactions that set them apart from the competition. What’s even more exciting? The capabilities we see today are only the beginning.

As brands accelerate toward a future brimming with AI innovation, marketers are tasked with scaling their productivity and efficiency (using AI). But in the AI Age, what role do humans play? And what role must they play to maintain customer loyalty? 

We asked marketers and customers those questions—and more—to better assess how AI alters the relationships between brands and the people they hope to reach. In the age of ChatGPT, Gemini, and Copilot, we wanted to know: How should you balance AI prompt and human touch?

Learn how luxury fashion loyalty programs boost retention with exclusive experiences, personalized rewards, and VIP treatment. As a loyalty expert, I’m often being asked: “Do loyalty programs work in luxury fashion?” Well, let me tell you: luxury fashion loyalty programs aren’t just a myth. A reward system can indeed work in this industry without cheapening the brand image; you just need to take the right approach. Loyalty programs are no different from any other tool in your arsenal, as you can consistently reshape them to fit your needs.

In today’s highly competitive market, consumer behavior is constantly evolving, driven by the rise of e-commerce, advancements in AI and technology, a growing demand for sustainable products, and increasing competition. Yet, some things never change: businesses’ commitment to fostering long-lasting customer loyalty. To enhance loyalty and retention, over 90% of companies now employ some form of loyalty program, with many using points-based systems, while others rely on discounts. However, what works today may not work tomorrow, as shifting consumer expectations and preferences continue to shape the future of these programs. 

Let’s talk about something that often gets overlooked in ecommerce: what happens after someone hits that “Place Order” button. You might think the hard part’s over once you’ve made the sale, but here’s the thing  the post-purchase experience can make or break your relationship with customers. In today’s competitive online marketplace, those relationships are everything — especially considering that loyal customers spend an average of 67% more per purchase than new customers.

Loyalty programs have come a long way from sandwich-shop punch cards and frequent flyer miles. With access to more data than ever before, how can brands create more meaningful connections with consumers and evolve their programs to keep up with new customer loyalty trends?

Changing consumer preferences around the globe

While offering strong financial rewards remains critical, consumers are increasingly looking for personalized, flexible, and digital-centric loyalty programs. Adapting loyalty program strategies to align with shifting consumer preferences is essential for keeping programs valuable for both the consumer and the brand. For the fourth year in a row, Deloitte’s Consumer Loyalty Survey explores the changing consumer landscape and serves as a vital resource to help loyalty programs remain desirable and relevant.