We analyzed 60 prominent loyalty programs in the UK, US, and Australia , bringing you a comprehensive view of today’s loyalty landscape. This report unpacks the strategies and practices driving customer engagement and retention, revealing insights that can help you build stronger, longer-lasting customer relationships.         

Overview

The Loyalty Landscape report explores how brands and retailers are leveraging loyalty programs to drive customer retention and growth. Analyzing 60 prominent loyalty initiatives, the report reveals key trends, such as the role of tiered programs, the frequency of exclusive experiences and services, and how programs can integrate into a broader loyalty ecosystem with partners. It provides actionable insights into what makes loyalty programs successful in today’s competitive marketplace.

Brand loyalty is a critical component of revenue and profitability for grocery stores. You can measure how frequently your best customers come back to your store, and how much money they spend, by tracking the information available from a comprehensive loyalty program that rewards frequent shoppers. Having a robust loyalty program puts smaller, independent retailers on a level playing field by creating a sense of trust and engagement for customers.

The age of AI is here —so what implications does this have for loyalty programs? Explore how AI can transform loyalty strategies to personalize experiences and foster genuine customer loyalty. Additionally, you’ll gain valuable insights into customer behavior trends and identify key success factors in loyalty programs, all backed by research from over 230 million loyalty member actions, and 10,000 consumers (loyalty program end users) worldwide.

If they can’t see you, they can’t join you. This is quite self-explanatory when it comes to attracting new members to your loyalty program, yet not always easily attainable. Be present, but don’t be pushy. Provide enough details, but don’t overcomplicate things. Make sure to utilize your physical stores for promotions – okay, but how? Worry not! In today’s article, we’ll show you tried-and-true, practical tips on how to attract new members, dial up engagement, and maximize visibility for your loyalty program.

This playbook explores consumer data insights, hyper-personalization, omnichannel tactics, loyalty strategies, and CPG brand success examples.

To win in a highly competitive and cost-conscious market, today’s CPG brands must deliver hyper-personalized campaigns that resonate with shoppers and align with their ever-changing preferences. But how can brands accomplish this successfully? By learning how to collect and understand the right consumer data.

You don’t have to be an experienced marketer to know that building customer loyalty has never been easy, especially in today’s competitive markets. It takes strategy, effort, and constant adaptation. But with AI in loyalty programs as an ally, brands now have the ability to create micro-moments of delight —those memorable interactions that set them apart from the competition. What’s even more exciting? The capabilities we see today are only the beginning.

As brands accelerate toward a future brimming with AI innovation, marketers are tasked with scaling their productivity and efficiency (using AI). But in the AI Age, what role do humans play? And what role must they play to maintain customer loyalty? 

We asked marketers and customers those questions—and more—to better assess how AI alters the relationships between brands and the people they hope to reach. In the age of ChatGPT, Gemini, and Copilot, we wanted to know: How should you balance AI prompt and human touch?

Learn how luxury fashion loyalty programs boost retention with exclusive experiences, personalized rewards, and VIP treatment. As a loyalty expert, I’m often being asked: “Do loyalty programs work in luxury fashion?” Well, let me tell you: luxury fashion loyalty programs aren’t just a myth. A reward system can indeed work in this industry without cheapening the brand image; you just need to take the right approach. Loyalty programs are no different from any other tool in your arsenal, as you can consistently reshape them to fit your needs.