279 notes tagged as ["Loyalty"]
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With each passing year, the bar for consumer engagement steadily gets higher and higher. Shoppers are moving between digital, in-store, and social without missing a beat, and they expect brands to keep up. That’s forcing marketing teams to rethink how they operate, how they collect and use data, and how they build loyalty in a retail-first world.
In this post, we unpack the key takeaways from a panel discussion with consumer products industry experts, Cristina Marinucci (Mondelez International) and Melda Hamarat (Unilever), at the SAP Emarsys Festival Personalization Masterclass. The conversation covered everything from breaking down internal silos to scaling personalization, working with limited data access, and applying AI in ways that actually make a difference.
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What happens when the traditional levers of consumer products marketing stop working? For decades, brand recognition, mass media, and retailer relationships were enough to sustain growth. But in 2025, we find ourselves in a far more volatile and fragmented landscape. Loyalty is shrinking. Consumers are more selective, more price-sensitive, and more empowered than ever. Channels are multiplying, and digital expectations are escalating.
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Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty.
Predictive artificial intelligence is changing that. It enables brands to build smarter loyalty programs that adapt in real time to customer behaviors, using data-driven insights to deliver more accurate and personalized rewards at scale.
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Spring reset: How brands can keep spring shoppers from straying
Every year during this booming season, shoppers reset their routines, explore new products, and rethink their brand preferences. It’s a time of renewal — and that sentiment applies to consumer behavior as well. Economic uncertainty and a growing appetite for discovery make spring a critical time for brands to reinforce their value and retain shoppers before they move on.
Why Spring Disrupts Consumer Loyalty
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Building loyalty, not just sales: key takeaways from Shoptalk 2025
As Shoptalk Spring 2025 came to a close last week, one thing was clear: the future of retail is not just about transactions, but relationships. While artificial intelligence and retail media continued to dominate the conversation, this year’s conference revealed a deeper shift — an increased focus on loyalty, emotional connections, and truly understanding the customer. In a landscape where competition is fierce and consumer attention is fleeting, retailers are waking up to the reality that customer engagement isn’t just a buzzword, it’s a lifeline.
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The 2025 digital commerce landscape report
93% of organizations’ digital commerce operations are impacted by technology limitations. Here’s what’s holding teams back — and your playbook for change. Is your digital commerce technology holding you back from achieving your business goals? If so, you aren’t alone: 93% of organizations’ digital commerce operations are impacted by technology limitations.
In partnership with research firm Vanson Bourne, we surveyed IT leaders and business decision-makers at 200 manufacturers, retailers, and wholesalers for the 2025 Digital Commerce Landscape Report. The goals of this research were to discover more about organizations’ digital commerce strategy, and the impact technology has on their success. Key findings showed:
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Shoptalk spring 2025 trend report
Experts from across Publicis Commerce—including Andy Murray of Saatchi X and Amy Andrews of Mars United Commerce—unpack the key takeaways, emerging trends, and transformative insights from Shoptalk Spring 2025. This report is your essential tool for staying at the forefront in the dynamic world of retail and commerce.
Key Themes Explored:
Delivering Seamless Experiences
Optimizing Retail Media Strategies
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5 Strategies to turn customer data into revenue
This playbook reveals how brands can break down data silos, personalize marketing, and optimize loyalty programs to increase customer retention and revenue. Retailers are collecting more customer data than ever — but many fail to use it effectively. Without a clear data strategy, brands risk wasted marketing spend, missed opportunities, and customer churn.
Smart brands have employed a strategic roadmap for transforming raw data into powerful customer engagement strategies. With a blend of integrated campaigns, cross-channel personalization, and loyalty programs, brands can build stronger connections and drive measurable business impact.
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Personalization playbook
The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.
What’s Inside
Whether you’re looking to re-engage inactive customers, drive more conversions, or optimize your omnichannel approach, this Playbook gives you the strategies and step-by-step guidance to make it happen. Inside, you’ll find real-world use cases to help you:
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The top 10 retail tech investments for the year ahead
Retailers worldwide are doubling down on technology to drive growth, efficiency, and customer loyalty in 2025. But with so many tools on the market, which investments are truly game-changing? The TechShop ‘25 Report reveals the top 10 retail tech priorities based on exclusive insights from 1,500+ retailers across the UK, US, and Australia.
Inside, you’ll discover:
• The most in-demand retail tech investments for 2025
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The connected shoppers report
Global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers. Retail is transforming — becoming more digital, social, connected, and experiential. As AI advances, retailers have the opportunity to unlock both efficiencies and incredible customer experiences. But success isn’t guaranteed. It requires unified commerce and a strong data foundation. Read the report to discover why: