In today’s competitive market, leveraging the right metrics can mean the difference between a successful loyalty program and one that fails to engage customers. In this blog post, we’ll dive into essential loyalty program metrics , best practices for tracking them, and all the questions you might have about the best metrics to track in a loyalty program.

Key metrics to track in a loyalty program

In the fast-paced world of e-commerce, where brands need to regularly adapt their strategy to remain relevant and thrive, every decision counts. Yet I’ve seen too many brands make a critical mistake: treating one of their largest P&L items — shipping — as merely a cost center. This mistake is costing them a lot. Brands leave substantial cash on the table because they don’t evaluate the return on investment of shipping across all business functions.

Last-mile delivery has emerged as a pivotal point in the shopping experience, offering brands a unique opportunity to make a lasting impression on customers. It’s not just a logistical necessity but a strategic component that influences customer loyalty and brand reputation. Brands that excel in providing personalized, communicative, and flexible delivery options can significantly enhance customer satisfaction and stand out in a competitive market.

How do you ignite loyalty in an economy where consumers seem to care more about deals than brands? The answer: meet them where they are. Amid lingering economic concerns, tempting consumers with exclusive offers is a proven way to win their business and stimulate an emotional connection. Learn how they can help you acquire and retain customers through the economic ups and downs.

The holiday season is a critical time for e-commerce brands. With a shortened 2024 shopping season and election year, marketers face additional challenges. We’ve created the 2024 Holiday Checklist to help your brand create profitable marketing strategies, even in an uncertain climate.

Inside, you’ll find step-by-step instruction on how to:

Increase number of purchases year-over-year

Increase the number of new customers within targeted personas

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024. In a vertical as diverse and fast-paced as retail, trend predictions often feel like a cross between magic and science. Think about it as a little bit of guesswork mixed with quite a bit of data. When it comes to retail trends in 2024, there are countless innovative solutions emerging. In today’s article, we will be looking at the future of retail in 2024, including retail media networks, resale growth, utilizing social commerce and payment options alike.

Companies have good reason to get their loyalty programs right: a recent BCG survey finds that top-performing programs generate up to three times the engagement of less-successful programs—and an average 35 percentage points greater share of the customer wallet. Paid subscriptions in particular score higher in loyalty and engagement.

To maximize results, businesses should:

Design programs purposefully, creating specific, focused objectives in line with the overall business strategy.

With customer acquisition becoming increasingly expensive over the last few years, most brands have been launching or improving their retention strategies, with loyalty programs being one of the top initiatives.

Unfortunately, the retail loyalty space is plagued with ineffective advice, copycat behavior, and nonsensical metrics. We’ve seen brands mindlessly copy their competitors, measure program performance by comparing members to non-members, and discount their way to oblivion.