Amid rising customer expectations for personalization, Walmart, Nordstrom Rack, Five Below and other innovative brands and retailers are creating experiences that adapt in real-time based on where a shopper is, not just who they are. Location is more than a data point — it’s a foundational signal that can be used at every touchpoint and stage of engagement.

From pre-visit engagement through building lifetime value, brands and retailers are boosting traffic, conversions and loyalty with location intelligence. In this retail playbook, learn how to use geolocation to create frictionless customer journeys that drive revenue.

From shifting loyalty to year-round gifting, learn what’s driving global purchase behavior in 2025—and how top brands are building smarter, more profitable campaigns in response. Packed with trends and actionable tactics, this report helps brands capture more revenue through smarter segmentation, loyalty, and omnichannel orchestration.

Marketing teams face more pressure than ever to fill the pipeline and acquire new customers. With access to more data and analytics than ever before, it’s no surprise that business leaders and stakeholders are focused on acquisition, too.

The problem arises when that focus overshadows one of your most valuable assets — your existing customers. Retaining customers, and even cross-selling or upselling them, costs less and delivers stronger results than attracting new ones. 

Being global isn’t enough. Around the world, today’s shoppers expect more – more relevance, more convenience, more consistency. We surveyed over 6,000 consumers across the US, UK, France, Germany, and the Netherlands to find out what they really want from enterprise retailers – so you can win their loyalty. We found out:

• What shoppers demand from enterprise retailers in exchange for their loyalty

Customer loyalty programs were implemented only by retailers in the past. Over the years, the demands of customers across other verticals have forced loyalty program vendors to tailor their offerings to suit these differing needs. This evolution of customer loyalty solutions has helped companies build a competitive advantage. Today, a customer loyalty program is an integral part of a company’s strategy.

Ahead of the busy holiday shopping season, Google is souping up its retail ads with new loyalty features. The new features include a way for retail brands to offer personalized pricing and shipping perks to members of their brand loyalty programs on both free and paid shopping listings on Google, while also helping brands target lapsed customers.

That includes rolling out a “loyalty mode” within Google Ads’s retention goal feature, which creates bidding strategies designed to target loyal customers. If a brand sees higher lifetime values (LTV) from its existing loyalty program members than from new ones, it may choose to set lower target ROAS for higher LTV customers, Jyotika Prasad, the company’s senior director of retail ads, explained.

How are eCommerce brands driving growth, loyalty, and performance in an uncertain market? Marketing strategies are being reshaped by shifting platform and macro economics, changing user behavior, and the dominance of China-based apps in a landscape influenced by trade pressures.

As the holiday season approaches, marketers face both opportunity and complexity. While moderate growth is expected, uncertainty remains high. To help marketers plan Q4 and beyond, this report analyzes $4.2 billion in ad spend to surface key trends and benchmarks from Q4 2023 through May 2025. 

18% of Americans have subprime credit scores, while 17% have near-prime scores, according to Experian. That data illuminates that many U.S. consumers—about 35%—are ineligible for prime credit products. In this playbook, you’ll learn how offering co-branded credit cards can help you foster strong, deep relationships with the large non-prime population. The playbook shares how, along with being economically advantageous, this approach helps your business engage eager, underserved consumers. You’ll also unlock tips for designing a successful co-branded credit card program and access insights from Concora Credit’s Chief Commercial Officer, Rolando De Gracia.