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Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why?
New data shows that more than more than 50% of Americans now listen to podcasts every month. And research from Edison Research underscores the lucrative potential of podcast audiences. Monthly podcast listeners are not only more likely to hold a university degree, but they are also more likely to be employed and affluent compared to the general population. And whilst listenerships are diverse, podcasts are particularly popular among Gen X: a demographic known for its disposable income.
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There has been plenty of talk about the excitement (and fear) of how AI will completely transform businesses, forever changing the game and revolutionizing every industry. And while there’s certainly plenty to anticipate, we’re already beginning to see the hype fade as AI market leaders move on from experimentation and into the nitty-gritty.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies.
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Influencers routinely promote goods and services to their followers on Instagram and TikTok. Federal law requires influencers to “clearly and conspicuously” label content for which they are paid, but the social media environment deliberately blurs the lines between paid and unpaid content. We study whether Instagram and TikTok users can identify paid influencer marketing content from six different influencers. On average, 29% of respondents believed paid marketing content from six different influencers were not paid ads and 8% were unsure, with significant variation by influencer. The labeling used by influencers to identify influencer marketing content is not consistent – let alone clear and conspicuous. There is also considerable heterogeneity in how respondents interpreted the labels that are being used by influencers. We also find evidence of two-way blurring; on average, 29% of respondents thought unpaid influencer content on Instagram and TikTok were paid ads, and 9% were unsure, with significant variation by influencer. Influencer marketing on Instagram and TikTok involves a significant risk of deception that is not adequately addressed by current policies.
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Why email activation is a must-have in your marketing arsenal
In today’s digital age, with countless marketing channels vying for attention, few tools wield the enduring power and versatility of email marketing. As a cornerstone of successful marketing strategies, email marketing offers a multitude of benefits that can propel businesses to new heights of success. Let’s delve deeper into the intricacies of email marketing, highlighting its myriad benefits and providing insights into how marketers can harness its full potential.
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Meta shares reels marketing tips in new guide
Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms.
Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.
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Meta holiday 2024: Performance guide and marketing guide
Learn how to set the stage for your most successful sales season yet with our comprehensive festive advertising guide – from early planning and testing in July to maximising performance into the new year.
This is your comprehensive guide to making sure that your festive ad campaigns take full advantage of sales opportunities. 55% of festive shoppers reported that Meta helped influence their seasonal purchases.1
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From data to decisions: advanced AI techniques to empower your marketing
AI-powered analytics and automation tools give marketers an opportunity to drastically improve their campaigns, but data analytics still only influence around 50% of marketing decisions. Why aren’t more companies taking advantage of this technology?
Numerous barriers to entry are stymying attempts at AI transformation, including the need for high-quality, accessible data and a platform that can consolidate marketing data from multiple systems.
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7 Ways YouTube can transform your brand's digital presence
Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare.
Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.
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Audience insights and actionable trends for festive success
Captify’s latest report is your ultimate guide to festive success! Packed with actionable insights from billions of search data signals, this report will help you to:
Target the Most Relevant Audiences: Discover the unique shopping habits of Captify’s custom audiences, including Family Hosters, Outgoing Revellers, and Generous Gifters
Maximise Campaign Impact: Learn the most effective time to connect with festive shoppers and build brand loyalty
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The hidden dangers of over-personalization in marketing
Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Until recently, very few brands have needed to seriously ponder how much personalization is too much. Yes, personalization has been a major marketing trend for nearly two decades.
The Gist
Avoid over-personalization. Over-personalization in marketing can harm brand identity, limit customer discovery and reduce overall marketing effectiveness.
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How SMS marketing fosters direct connections with your most important customers
When your customers share their phone numbers with you, it’s a sign of serious trust. Typically, it means they’re ready to take their relationship with your brand to the next level—the VIP level.
“Any customer who subscribes to SMS could be considered a VIP customer because they’re giving your brand direct access to such a personal space: their cell phones,” says Savannah Mazola, SMS implementation specialist at Klaviyo.