Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence. Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel.

In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform .

The challenges of 2024 have made one thing clear: marketers can’t afford fragmented strategies. With economic uncertainty, shifting consumer spending habits, and evolving privacy regulations shaking up the industry, navigating the challenges requires more than just managing a handful of separate channels.

We’ve reached a point where the sheer number of platforms—whether it’s paid search, social, ecommerce, or streaming media—has turned marketing into a juggling act. In this guide, we’ll cover strategies that integrate these channels, creating seamless experiences that resonate across the customer journey.

Consumers have spoken: text messaging and digital wallets are driving them to engage with and purchase from brands. Read our newest report to learn more about how satisfied consumers are with current SMS text message interactions with brands, what furthers trust in mobile as a marketing channel as well as how positive brand impact and trust parlay into driving mobile revenue for brands.

What’s the strength of AR campaigns, and should you be looking to build your own AR experiences to promote your products? Well, it depends. It depends on your audience and how, and where, they engage, and it depends on your products, and/or offerings, and what you want the world to know about them.

But if the answers to those questions point to a more educational, engaging approach to certain elements, then maybe, AR might be for you, and Snapchat has shared some new insights to help inform your approach in this respect.

The influencer marketing industry is beginning to mature – slowly, but it is happening. And with that slow maturity, we start finding some level of standardization, best practices, and everyone involved starts to get a little more savvy. We’ve still got a way to go, and as the industry grows and changes, so should we along with it.

I wanted to know how the industry changed in 2024, and where marketers thought influencer marketing would go in 2025.

Retailers continue to experiment with generative AI and are seeing that the technology holds great promise for reigniting growth—if they move quickly to seize the opportunity. Once generative AI (gen AI) hit the mainstream, in late 2022, it took little time for retail executives to realize the potential in front of them. Mentions of artificial intelligence (AI) in retailers’ earnings calls soared last year—which was no surprise, given that gen AI is poised to unlock between $240 billion to $390 billion in economic value for retailers, equivalent to a margin increase across the industry of 1.2 to 1.9 percentage points. This, combined with the value of nongenerative AI and analytics, could turn billions of dollars in value into trillions.

MarTech’s latest publication of the  “Marketing Automation Platforms: A Marketer’s Guide”  examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

What  factors are driving marketing automation platform use.

As brands accelerate toward a future brimming with AI innovation, marketers are tasked with scaling their productivity and efficiency (using AI). But in the AI Age, what role do humans play? And what role must they play to maintain customer loyalty? 

We asked marketers and customers those questions—and more—to better assess how AI alters the relationships between brands and the people they hope to reach. In the age of ChatGPT, Gemini, and Copilot, we wanted to know: How should you balance AI prompt and human touch?