A few minutes into Seer Interactive CEO Wil Reynolds’ presentation at the Financial Brand Forum 2025 in Vegas, it became clear: Something fundamental has shifted. Not just in SEO, but in how people find things. And more importantly, how they decide what to trust. Reynolds put it bluntly: “You can’t game a system that doesn’t need a system.” In other words, the SEO playbook (keyword stuffing, backlink strategies, optimized blog) is quickly becoming obsolete. Because the system itself has disappeared.

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on shelves or to customers when they receive your product in the mail. Any representation of your company is marketing, but your packaging is valuable real estate that should be a part of your brand communications strategy.

Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve.

Take a step back, and the stakes become clear. In 2024, Advertiser Perceptions warned that brands are losing control over where their dollars land, unintentionally backing low-quality or outright misleading content. Meanwhile, a New York Times investigation revealed how social media algorithms prioritize sensationalism over truth, warping reality for the sake of engagement. The result? A fractured media landscape where consumers don’t know how, or who, to trust.

Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.

With over 86% of US marketers planning to partner with content creators in 2025, influencer marketing has become a mainstay in modern brand strategy. So the question isn’t really should you partner with influencers, but rather, should you go big, or stay small? In 2025, this answer is increasingly nuanced. With everything from evolving platform algorithms to changing consumer behavior, brands are rethinking how they invest in creator partnerships.

Empowering teams, accelerating workflows and unlocking value across functions – that’s the power of generative AI in today’s retail landscape. But realizing its full potential requires a strategic approach — one that builds upon iterative implementation.

In this whitepaper, we delve into the latest predictions for the retail industry, revealing how generative AI is projected to increase productivity by 1.2-2%, translating into a staggering $400-$660 billion in value creation. But harnessing this potential requires more than just implementing the technology— it demands a strategic and iterative approach.

We asked shoppers what they want from brands, and the messageis clear: real 1:1 personalization. Learn how marketers can deliver the experiences consumers want—and drive better business results in the process. Learn how marketers can deliver the personalized experiences consumers want—and drive better business results in the process.

• Why 81% of consumers say they are likely to ignore irrelevant messages—and how AI can deliver the personalization they expect.

2025 will be the year we get this RCS Business Messaging show on the road. Many marketers find themselves navigating unfamiliar territory as this next generation of messaging begins to emerge. As more and more conversations are had, we’re starting to hear similar questions across industries and verticals. 

From implementation complexities to ROI concerns, the uncertainty is understandable. After all, adopting any new communication channel requires careful consideration, especially one that promises to fundamentally change how brands interact with their customers. Through our ongoing conversations with marketing teams across verticals, we’ve identified the most pressing questions that keep surfacing about RCS Business Messaging.