In a world where attention spans wane, captivating online audiences has become an ardent challenge for businesses. The digital terrain is undergoing a significant transformation, with a marked preference for short form content —especially videos— that promise quick, engaging, and informative experiences.

In an era dominated by dynamic consumer preferences and evolving digital landscapes, short form video content stands at the forefront of B2C marketing strategies. This whitepaper delves into the seismic shift towards short form videos, presenting Videobot as a revolutionary solution for businesses seeking to elevate their B2C engagement through captivating visual storytelling.

Video increases user engagement and strongly influences purchase decisions on ecommerce sites. The latest whitepaper from Cloduinary, “Three Video Trends Driving Online Sales,” explores in depth the top three video technology trends employed by ecommerce brands to increase conversion:

• 360 degree product video

• User-generated video

• Interactive shoppable video

As budgets get tight and brands are forced to do more with less, this practical guide, offers Product and Engineering leaders with key considerations and best practices to adopt these modern video technologies at scale.

Over the last decade, e-commerce has experienced rapid growth, significantly changing consumer habits. One of the most striking trends is the rise of video as a tool for online promotion and sales. In this article, we explore how video is transforming the e-commerce landscape and why it’s an indispensable asset for businesses.

The Importance of Leveraging Video in E-commerce

According to a Cisco study, video accounted for 82% of all internet traffic in 2022. This trend can be explained by several factors:

It has not gone unnoticed by marketers how most social channels have introduced their own short-form video format. To date, static images and text have defined the social media landscape, and acclimatizing to the rapid shifts in the industry is a challenge that social media managers now face. Brands must understand two things about short-form videos:

Audiences now come to social media in order to be entertained. The days of aspirational, unattainable, out-of-reach aesthetics are over, and audiences now want the content they consume to feel relatable and authentic. Creators have taken on a more prominent role in how brands market to audiences.

Marketers need to work smarter and faster to keep up with the latest ecommerce integrations into social video… the question is: how do you get your content in front of the highest converting audiences? The answers are in our latest report, H2 2022 Social Video Trends, where you’ll learn:

How micro-communities and influencers supercharge conversion rates

How short form content gives you a direct connection to Gen Z audiences

There’s no denying the enduring power of video to capture an audience’s attention. In fact, online video viewership grew to over 3 billion in 2020 — and it’s not stopping there. Exponentially, people are showing a preference for video content, which is quick and easy to consume on the go — and marketers are using it more and more. Over 80% of marketing experts deploy video as part of their overall strategy, and email marketers are understandably hungry for a share of the viewing figures.

In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically.