66 notes tagged as ["video"]
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Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report.
Inside this detailed 43-page report, Social Media Examiner uncovers:
• Which platforms marketers regard as most important for reaching customers.
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Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report.
Only 28% of the more than 1,300 professionals surveyed spend more time promoting their videos than creating them, with 53% doing the reverse: spending more time creating new content than repurposing the videos they have. “People work so hard on making a thing, they don’t spend enough time getting the thing out there,” says Chris Savage, Wistia’s CEO and Co-founder. “A lot of the opportunity is in the promotion. It’s figuring out the campaigns, the angles, the formats. Doing that really well is going to enable companies to differentiate themselves, because not everyone is doing it.”
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As the ecommerce market grows exponentially, six trends projected to heavily impact the global market (link resides outside of ibm.com) are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. Generative AI opens up greater opportunities for value-creating personalization, dynamic pricing, user-friendly chatbots, voice assistants, virtual assistants, and improved customer search. Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% (link resides outside of ibm.com) between 2021 and 2025.
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Create AI-generated product videos directly based on a product link
Generative AI models have reached a baseline capability of producing at least a passable video from a single image or short sentence. Companies building products around these models are claiming that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents.
Peak XV and Tiger Global-backed Avataar released a new tool on Monday called Velocity. It creates product videos directly based on a product link. The company would be going against the likes of Amazon and Google, which are also experimenting with AI-powered video tools for ads.
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Walmart is ramping up its efforts to get you to shop on your TV
As the most wonderful time of the year approaches, everyone is settling down to watch Christmas movies. There’s plenty on offer whether you want a cozy classic, a cheesy Hallmark guilty pleasure, or some alternative horror festive offerings (I’m usually the latter, admittedly). The best streaming serviceshave a lot on offer, but the Roku Channel has announced a very different kind of movie, one that might end up costing you more than you planned.
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New report highlights key 2024 video content trends
Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps.
Tubular Labs provides insights to help power content strategies, with a database that now includes over 11 billion videos, from 28 million content creators.
With this dataset, the company’s able to provide some indicative notes on key shifts, and there are some interesting points in its 36-page H2 update. First off, Tubular reports that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.
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2024 State of video social media playbook
Amid the Social Media Era, video content is the single most effective tool to optimize engagement and monetization, positioning media publishers as leaders in a fast-paced landscape.
In this report, you’ll learn how:
Traditional media goes full throttle on social in 2024
Social audiences and trends present fresh opportunities for content creators
Leverage long-form content and content ecosystems
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2024 State of video
Amid the Social Media Era, video content is the single most effective tool to optimize engagement and monetization, positioning media publishers as leaders in a fast-paced landscape.
In this report, you’ll learn how:
Traditional media goes full throttle on social in 2024
Social audiences and trends present fresh opportunities for content creators
Leverage long-form content and content ecosystems
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Engaging website visitors with short form interactive videos
In a world where attention spans wane, captivating online audiences has become an ardent challenge for businesses. The digital terrain is undergoing a significant transformation, with a marked preference for short form content —especially videos— that promise quick, engaging, and informative experiences.
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Unleashing the power of short form video in B2C marketing
In an era dominated by dynamic consumer preferences and evolving digital landscapes, short form video content stands at the forefront of B2C marketing strategies. This whitepaper delves into the seismic shift towards short form videos, presenting Videobot as a revolutionary solution for businesses seeking to elevate their B2C engagement through captivating visual storytelling.
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3 Video trends driving online sales
Video increases user engagement and strongly influences purchase decisions on ecommerce sites. The latest whitepaper from Cloduinary, “Three Video Trends Driving Online Sales,” explores in depth the top three video technology trends employed by ecommerce brands to increase conversion:
• 360 degree product video
• User-generated video
• Interactive shoppable video
As budgets get tight and brands are forced to do more with less, this practical guide, offers Product and Engineering leaders with key considerations and best practices to adopt these modern video technologies at scale.