The beauty industry knows disruption. New digital direct-to-consumer brands and other beauty indie brands have been disrupting the beauty landscape over the past few years, entering the market with authentic storytelling, well curated hero ingredients and unique offerings. 

This rise of beauty challenger brands is pushing legacy beauty brands to go through an internal digital transformation and continuously innovate to stay relevant and meet the changing demands of their increasingly conscious, affluent consumers.

Ecommerce moves faster every day with more competition and more savvy buyers entering the market than ever. You don’t have time to waste with rigid platform infrastructure, complicated onboarding, and tedious updates. This ebook explains the many ways an agile, flexible ecommerce platform can help you keep pace. It will cover:

The fast-paced, new reality for online sellers

How to spin up sales and promotions more efficiently

There’s no doubt that the ecommerce industry has seen explosive growth in recent years. Global ecommerce sales have more than tripled from $1.077 trillion in 2014 to an estimated $3.914 trillion in 2020. But these numbers need to be put into context — they’re still just a fraction of the sales made in traditional brick-and-mortar stores. For example, in Q1 2020, ecommerce sales only represented 11.8% of total retail sales in the U.S.