288 notes tagged as ["Social media"]
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When Funmi Monet began her perfume- and beauty-focused TikTok in 2020, she drew upon her past work at a department store fragrance counter to offer perfume recommendations to her audience. The Dallas-based creator quickly became known as the internet’s “fragrance auntie” for her entertaining and insightful recommendations and reviews, amassing close to 500,000 followers on TikTok and more than 250,000 on Instagram. Brands took notice, too, with the likes of Maison Francis Kurkdjian and Dior soon sending products to Monet to review.
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Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions.
This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.
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Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms.
Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.
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The state of social: H2 2024
In a rapidly evolving digital landscape, understanding macro trends across social platforms is key to unlocking growth opportunities and staying ahead of the competition. The H2 2024 State of Social Report offers unparalleled insights into the forces shaping the future of social media.
In this report, you’ll discover how:
Social platforms’ unique strengths demand a cross-platform approach
Gaming content is emerging as a new entertainment powerhouse
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Meta holiday 2024: Performance guide and marketing guide
Learn how to set the stage for your most successful sales season yet with our comprehensive festive advertising guide – from early planning and testing in July to maximising performance into the new year.
This is your comprehensive guide to making sure that your festive ad campaigns take full advantage of sales opportunities. 55% of festive shoppers reported that Meta helped influence their seasonal purchases.1
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Shopping meets social media
In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. This new initiative allows shoppers to earn money back simply by sharing their purchases on platforms like Instagram, TikTok, and X, transforming the traditional shopping experience into a win-win for both buyers and brands.
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New report highlights key 2024 video content trends
Tubular Labs has published its latest report on the state of social media video, and the key trends that are driving video engagement across the major social apps.
Tubular Labs provides insights to help power content strategies, with a database that now includes over 11 billion videos, from 28 million content creators.
With this dataset, the company’s able to provide some indicative notes on key shifts, and there are some interesting points in its 36-page H2 update. First off, Tubular reports that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.
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Marketers take note: Attention on social is shifting
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements.
Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked changes in social ads trends, that are now being more noticeably felt.
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New survey provides insights into social media marketing in 2024
In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. This is why we conducted the first-ever “Ignite Social Media Trends Survey,” capturing insights from social media marketing professionals across various sectors. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.
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Holiday social advertising planning 2024
For the 2024 holiday shopping season, consumers will be overwhelmed by offers, and standing out requires a strategic plan. Allocate your social advertising budget wisely across platforms like Facebook, Instagram, TikTok, and Snapchat, and tailor your ad formats to different stages of the customer journey. Integrating your social advertising into an omnichannel strategy and staying flexible with real-time adjustments will help maximize your impact this holiday season.
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Holiday retail media planning 2024
Don’t submit your final retail media holiday plans without reading this post! With the 2024 holiday season fast approaching, retail media marketers must finalize their plans to ensure a successful shopping season. Effective holiday retail media planning involves predicting consumer interests, choosing key retailers, and staying agile to adjust strategies as needed can help marketers craft comprehensive campaigns that maximize engagement and conversions during this competitive period.