To win on social media, you gotta move fast. Dig in to see how the best in the biz are being agile, and how you can follow suit. With new creative opportunities brought about by social platforms, we’re seeing more and more organizations loosen the reins, toss the traditional marketing playbooks aside, and prioritize entertainment on social media.

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement.

The viral emotions driving brand engagement

Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to  Muck Rack’s State of Journalism 2024.

As the  ecommerce market grows exponentially, six trends projected to heavily impact the  global market (link resides outside of ibm.com) are  artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. Generative AI opens up greater opportunities for value-creating personalization, dynamic pricing, user-friendly  chatbots, voice assistants, virtual assistants, and improved customer search. Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to  grow by more than 50% (link resides outside of ibm.com) between 2021 and 2025.

Your social media marketing strategies are changing how your business connects with audiences, combining creativity, data, and technology to drive engagement and growth. It makes building brand awareness and developing relationships with your audience far easier, which can generate sales. As you might expect, social media is showing no signs of slowing down in 2025. In fact, Data Reportal notes that 8.4 new accounts join social media every second.

Your social media marketing strategies are changing how your business connects with audiences, combining creativity, data, and technology to drive engagement and growth. It makes building brand awareness and developing relationships with your audience far easier, which can generate sales.

As you might expect, social media is showing no signs of slowing down in 2025. In fact, Data Reportal notes that 8.4 new accounts join social media every second.

As holiday campaigns dominated the social media landscape, retail businesses look forward to 2025 for cutting-edge strategies and approaches to stand out amongst competitors. E-commerce and retail businesses face increasing competition due to in-app shopping features and targeted retail ads across platforms such as Google, Instagram, Facebook, TikTok, YouTube, X, and Pinterest. We expect more platforms to adopt these features in 2025.

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

The purpose of this guide is to help you master those important nuances so that you can evaluate your results accurately.

Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence. Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel.

In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform .