304 notes tagged as ["Social media"]
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Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.
The purpose of this guide is to help you master those important nuances so that you can evaluate your results accurately.
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Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence. Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn’t have to mean spending all day creating unique content for each channel.
In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform .
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The key to any great relationship is listening. It drives human connection and lies at the heart of successful businesses. For brands, social listening allows them to tune into their target audience, gaining insights into consumer needs, motivations and reactions to shifting market trends—crucial elements for an effective marketing strategy.
These listening insights empower marketers to build a strong brand reputation, generate higher-quality leads, and eventually increase revenue–all of which compound to prove the return on investment (ROI) from their social listening efforts.
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2024 Social media content strategy report
Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.
For marketers, this is a call to action that’s getting harder to answer. Without the right insights and direction, social teams face creative fatigue trying to keep up with their audience’s heightened demands. We surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network. These findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize, and how to deliver the greatest return on investment from your social media efforts.
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What's going to be big with Gen Z?
As a marketer, keeping up with the trends isn’t just a flex—it’s survival. And the world of Gen Z changes - fast. Have no fear, as the Gen Z experts, we’re here to bridge that gap with what’s going to be big next season. Combining the latest Google search data, social media listening, and a bespoke survey of 2,000 Gen Z-ers in the UK and US - these are predictions you can trust.
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Navigating the ecommerce evolution
Ecommerce is evolving at lightning speed. To thrive, brands are staying agile by tracking trends, analyzing customer data and embracing new technologies – think AI and social commerce. Recently, BigCommerce and Retail Dive’s studioID surveyed 155 retail executives from industries, including fashion, electronics and manufacturing. These leaders, from companies with revenues ranging from $1 million to over $1 billion, shared how they’re navigating the shifting landscape and using innovative strategies to meet changing consumer demands.
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Social media measurement: 15 key insights and how to get them
Find out how social measurement can drive real results for your business when you use the right metrics and tools. Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business.
Key takeaways
Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.
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Growing your audience organically on social media
Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns.
Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience. This authentic engagement builds trust and credibility, making followers more likely to stay and interact with your content over the long term.
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Leverage audience insights to stay relevant in 2025
What separates the world’s most valuable brands from the rest? Brands like Amazon, Apple, and Tesla have one thing in common: they’ve mastered the art of using audience data to inform every major decision.
From personalized shopping experiences to visionary product launches and compelling marketing campaigns, these brands understand their customers so deeply that their offerings feel tailor-made. This customer-centricity is no accident - it’s driven by actionable audience insights.
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Strategies for handling crisis, serving customers on social platforms
Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from:
Rachel Karten, Social Media Consultant
Katie Yun, Director of Social Media Enablement at Nationwide
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The next retail revolution
2025 looks set to be another year of change in retail, ecommerce, logistics and last-mile delivery. The guide explores how ecommerce and logistics must work together to embrace monumental change in 2025:
The importance of emerging ecommerce trends such as
unified commerce and social shopping. Getting this right is
crucial to successful ecommerce parcel delivery
The need to continue automating warehouse processes