Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry.

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. Google receives over 84 billion visits every month, and most of those visitors are searching for something specific. A well-optimized site can boost your rankings, drive more organic traffic, and ultimately lead to long-term success. But why is SEO so crucial? This article examines the importance of SEO and its impact on your website’s visibility and growth.

The state of SEO for ecommerce in 2024 looks different in October than it did in January. Anyone who works in SEO can tell you things are constantly changing. High volatility in the search engine results pages (SERPs) has become the new normal. What worked last year may not work this year, and what didn’t work last year… well, it probably still doesn’t work today. It can be hard to keep up, but that’s what your ROI Revolution SEO team lives for. Continue reading for what you need to know about SEO in 2024.

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand?

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. Let’s break down what each one offers and how to decide which will give you the most return for your efforts.

For better or worse, AI has become a dominant force in SEO. SEO professionals have been grappling with AI for years in Google’s algorithms, but the technology has moved to the forefront of digital marketing. The largest tech companies are developing the technology quickly and pushing products out to customers, trying to stay ahead of the curve.

This has resulted in several AI and generative AI releases, including LLM chatbots, chatbot integrations into search platforms, and AI-based search and research products.

Love it or hate it, AI is here to stay, and there are great use cases for incorporating into your team. Our new ebook, SEO In The Age of AI , collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy.

You’ll hear insightful opinions on the rise of AI from top contributors in the field (including our own experts) as we explore the scope of AI in SEO.

Some insights you’ll find in this ebook are:

Align your SEO strategy with your business goals for multi-location businesses. Learn how to create a scalable and efficient local SEO campaign that drives brand visibility and conversions. For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success.

Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to be scalable and efficient enough to be maintained while returning long-term ROI.

Boost your website’s search rankings and visibility with these practical steps to improve crawling and indexability. One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website.

This process, known as crawling and indexing, is fundamental to your site’s visibility in search results. Without being crawled your pages cannot be indexed, and if they are not indexed they won’t rank or display in SERPs.

Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. 

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online.