Boost your website’s search rankings and visibility with these practical steps to improve crawling and indexability. One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website.

This process, known as crawling and indexing, is fundamental to your site’s visibility in search results. Without being crawled your pages cannot be indexed, and if they are not indexed they won’t rank or display in SERPs.

Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. 

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. 

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction.

So, how does Google choose which of your keywords to put forward?

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn about the impact of AI on keyword research and content creation. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI.

So much of what many of us do as SEOs and treat as standard practice is based on a search engine that was a list of heuristics – handwritten rules programmed by humans. So much has changed.

Unlock the power of understanding user intent in SEO. Learn how to optimize your content to meet users’ needs and improve your website’s rankings.

In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance).

Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.

If your search rankings have been a little off lately, you’re certainly not alone. This past year in SEO has been a rollercoaster ride, with Google’s systems becoming increasingly unpredictable. Spam is rampant, and legitimate websites struggle to recover from ranking losses.

Traditional best practices don’t seem to carry the same weight, and anxieties are running high among SEO and marketing professionals. So what gives? What’s really happening in search right now, and why does everything seem broken?

The landscape of search marketing is continuously changing. What may have been true two weeks ago may not hold the same weight today. This is especially true in the era of generative AI tools, which are having a significant impact on local search.

With search marketing evolving rapidly, staying on top of the latest trends and ensuring your brand uses best practices can be challenging.

That’s where this guide comes in!

This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization.

Managing and optimizing your ecommerce product data

I’ll use some dummy PIM data as an example of my process. Depending on what you use to house your product data, you will have more or less product data requirements (columns), but the overall strategy behind the process should be the same.