The B2B marketing landscape is shifting fast. In this 19th edition of Sagefrog’s annual report, nearly 500 marketers reveal how they’re adjusting strategies, budgets, and priorities in a year defined by AI adoption, branding as a growth strategy, and sales–marketing alignment. Read your copy to get a data snapshot of the industry and plan smarter for 2026.

What you’ll learn:

• How B2B marketers are shifting priorities in a changing landscape

• The strategies driving stronger sales-marketing alignment

• Where companies are placing their biggest bets for growth in 2026

• What today’s rebrand and storytelling efforts reveal about tomorrow’s brands