In this State of Influence report, you’ll get top beauty brand strategies and creator insights from an analysis of data covering the first half of 2024. This special, first-of-its-kind report also has insights, provided by Pinterest, on some of the most interesting and inspirational emerging beauty trends from this year so far.

A few other highlights include:

• Creator audience engagement is increasing across all beauty categories, but skincare still leads the way

• Brands lean into sponsored content (with mixed results), and partnerships with mid and macro tier creators (with strong results)

• 6 emerging beauty trends sourced by Pinterest, with insights on what beauty categories they apply to, what occasions they’re used for, and what type of consumers (Gen Z, Millennials, Gen X, Baby Boomer) they’re attracting 

We also take a look at the strategies that leading beauty brands like YSL , Charlotte Tilbury , Garnier , and more are implementing to create impactful influencer marketing programs.

‍