The holiday season is a critical time for e-commerce brands. With a shortened 2024 shopping season and election year, marketers face additional challenges. We’ve created the 2024 Holiday Checklist to help your brand create profitable marketing strategies, even in an uncertain climate.

Inside, you’ll find step-by-step instruction on how to:

• Increase number of purchases year-over-year
• Increase the number of new customers within targeted personas
• Improve the number of active customers and increase LTV
• Maximize profitability during the critical holiday season
• Improve customer retention and loyalty after the holiday season
• Improve customer loyalty