Brands generate 46% higher affiliate-based sales out of their total e-commerce sales when working with affiliates and influencers vs those who only work with affiliates. How? By targeting every stage of the buyer’s journey: covering awareness, education, and promo codes.

While CMOs are pressured to deliver the same growth yearly with fewer resources, many are combining the power of affiliates and influencers to:

• Raise brand awareness
• Increase conversions
• Target the full marketing funnel
• Drive key performance indicators (KPIs)

Previously thought of in silos, affiliates and influencers complement each other and boost marketing efforts like never before. But where do you begin? impact.com and Acceleration Partners interviewed marketing leaders in North America and the United Kingdom to share how they’re integrating their programs.