Learn how to set the stage for your most successful sales season yet with our comprehensive festive advertising guide – from early planning and testing in July to maximising performance into the new year.

This is your comprehensive guide to making sure that your festive ad campaigns take full advantage of sales opportunities. 55% of festive shoppers reported that Meta helped influence their seasonal purchases.¹

How Meta leverages AI to drive momentum until Q5.

Learn how to leverage the right Meta technologies to generate and meet the festive sales demand.

How to plan your budget for high-volume sales days.

Get step-by-step guidance on how to allocate your budget so that your ads are shown to more of the right people while purchase intent is at its highest.

Why you should avoid big changes during prime time.

We’ll show you how to keep your live campaigns working hard and out of the learning phase during peak sale moments.