This report takes a close look at the online beauty industry. It shows where the most category potential lies, where beauty e-commerce is sold and how consumers shop for beauty products. Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data.

What’s inside:

• Provides beauty statistics on the e-commerce market including makeup online sales
• Discusses leading retailers like Sephora, Ulta, Shiseido, and Lookfantastic
• Includes online beauty marketplaces and the biggest players in that sphere
• Examines cosmetics websites and performance across regions
• Looks at consumer behavior in online beauty, where users shop and where they cross-shop