Global marketplaces, digital-native challengers, and algorithm-driven platforms are reshaping the competitive landscape. For enterprise retailers, survival is no longer about competing on products or prices, it’s about delivering  seamless, personalized, omnichannel experiences  at scale.

This exclusive report featuring VTEX reveals how leading retailers are winning by unifying commerce, operations, and fulfillment to meet modern customer demands.

Key Takeaways

Why Unified Commerce is Mission-Critical

Traditional commerce stacks can’t keep pace with today’s complexity. The answer?  Unified commerce platforms  like  VTEX , which bring together:

• Digital storefronts & marketplaces
• Order Management Systems (OMS)
• Inventory visibility in real-time
• AI-driven personalization and scalability

What Consumers Expect Today

Modern shoppers want:

• Personalized journeys  across every channel
• Seamless omnichannel experiences  online and offline
• Fast, reliable fulfillment  without hidden costs
• Convenience at scale,  from storefront to doorstep

Retailers that deliver these consistently, and profitably, are the ones pulling ahead.