This playbook shows how retailers use centralized tools, AI and automation to streamline email, social and SMS marketing across locations without sacrificing brand control. Multi-location retailers face a complex challenge: deliver consistent, on-brand marketing across dozens or even hundreds of stores — while still personalizing for local audiences.

This playbook reveals how leading brands are tackling that challenge with centralized platforms, AI-powered campaign builders, and smart automation. Featuring insights from retail marketing experts, it offers a real-world look at how to empower store-level marketers while staying in control of execution, performance and brand identity. Download the playbook to explore:

• How to simplify campaigns with AI
• Smart segmentation strategies
• Keys to multi-channel success across email, social and SMS