Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms.

Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.

Which is where this new report comes in.

Meta has published a new, 10-page “ Reels Performance Playbook”, which includes a heap of helpful notes on how to compose effective Reels, how to tap into trends, storytelling, performance stats, and more.

First off, the guide looks at “the language of Reels”, and how to make best use of the format with your content.

As you can see, this general overview explains what makes Reels so resonant, and how you can tap into that for branding success.

The report also provides an overview of your creative options, and how to utilize them in your clips.

The guide includes more in-depth breakdowns of each of these elements, while there’s also an overview of recommended Reels formats for brands to help guide your creative process.

There’s a heap of interesting notes in this brief guide, which could help you formulate a more effective Reels strategy.

And while it is only 10 pages long, the prompts and pointers will help to get you thinking, and could guide your Reels marketing approach.

Valuable insight for your holiday marketing plans.