Cross-generational marketing is key when it comes to efficiently identifying and engaging with your best and next-best customer. Read our report, Your guide to cross-generational marketing in 2025, to learn how to adapt your marketing for Gen Z, boomers and everyone in between.

This report features Epsilon’s best-in-class foundational data and dives into similarities and differences across generations, including:

• Consumer spending behavior
• Media consumption preferences
• How consumers feel about loyalty programs and brand loyalty overall
• How consumers use AI
• The continued impact of inflation on consumer buying behavior