How business leaders are enhancing personalization in the AI era? As businesses seek to drive consumer engagement amid competitive pressures, the science of personalization is changing. From evolving tried-and-true methods to embracing new technologies like agentic AI, today’s leaders understand that AI is key to realizing the true potential of personalization.

Apply Digital’s exclusive survey of business leaders and consumers reveals valuable insights about investment priorities, consumer sentiment, and where personalization is headed in the year to come.

Key themes from the report:

• 61% of consumers said they are willing to share more personal information to enjoy personalized experiences.

• 82 % of leaders say they will spend more on personalization in 2025 than they did in 2024.

• 43% of businesses say their current tech is holding them back from developing AI-driven experiences.