18% of Americans have subprime credit scores, while 17% have near-prime scores, according to Experian. That data illuminates that many U.S. consumers—about 35%—are ineligible for prime credit products. In this playbook, you’ll learn how offering co-branded credit cards can help you foster strong, deep relationships with the large non-prime population. The playbook shares how, along with being economically advantageous, this approach helps your business engage eager, underserved consumers. You’ll also unlock tips for designing a successful co-branded credit card program and access insights from Concora Credit’s Chief Commercial Officer, Rolando De Gracia. 

Review the playbook now for a deep dive into:

• The evolving landscape of consumer credit offers, and consumers’ preference for credit cards with rewards programs 
• The limits of traditional, prime-focused co-branded strategies
• How cultivating incremental loyalty supports sustainable growth