This guide explores the current trends and challenges facing consumer product brands, and lays out tactics and best practices for building direct engagement that is highly personalized and relevant, using omnichannel strategies to reach consumers where they are. Discover how you can better understand your consumers without direct sales, so that you can foster long-lasting relationships and ultimately increase customer lifetime value.

What’s Inside

Discover ways to elevate marketing for consumer products: 

• Understand current trends and challenges, such as the obstacles to gathering first-party data, the rise of retail media, the impact of inflation, and more.
• Create value exchanges that generate consent-based first-party data, so you can better understand and engage consumers.
• Build seamless, personalized journeys based on a true understanding of consumers’ preferences and needs. Use segmentation, lookalike audiences, and more to target the right consumer with the right message.
• Go omnichannel! Web, mobile, social, in-store – no matter where consumers are, engage them with meaningful content while keeping every experience as close to the transaction as possible.

Are you ready to put the consumer at the center of your marketing?