Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. Featuring exclusive data from an extensive survey of 2,000 UK consumers, this in-depth research takes you inside the minds of shoppers – unlocking insights into their wants, priorities and expectations. An annual report, the series tracks and decodes evolving shopper behaviours and preferences within the fashion retail space, across UK adults.

It also maps the changes in shopping journeys for channel-hopping fashion consumers, while defining the path to purchase of different generations.

This year’s data reveals several interesting shifts that will help brands and retailers understand and anticipate what their shoppers want – and how to exceed their expectations.

You will discover an evolution in overall preferences around shopping via mobile phones, online and in store, which will impact successful omnichannel strategies in 2025 and beyond.

Drapers’ data also reveals emerging trends across the influence of social media and the power of social commerce when it comes to fashion shopping and spending, as well as shifting preferences across key strategic points like delivery, returns, data sharing, AI and personalisation.

In partnership with Feedonomics, the analysis of this exclusively commissioned consumer data delivers everything brands and retailers, of all sizes, need to know to build loyalty and boost sales. From effortless yet consistent shopping experiences, to personalised and seamless cross-channel commerce.

What do shoppers want? Connected Consumer 2025 has the answers.