AI-powered analytics and automation tools give marketers an opportunity to drastically improve their campaigns, but data analytics still only influence around 50% of marketing decisions. Why aren’t more companies taking advantage of this technology?

Numerous barriers to entry are stymying attempts at AI transformation, including the need for high-quality, accessible data and a platform that can consolidate marketing data from multiple systems.

Easy-to-use AI-powered analytics solutions level the playing field, enabling marketers of every skill level to find data-driven insights.

In this playbook, we explore how AI-powered analytics can help:

• Your entire marketing team leverage AI-powered data consolidation, customer segmentation, marketing attribution, and campaign performance reports
• Improve the speed and quality of decision-making across the customer journey through automated workflows
• Enhance overall marketing ROI quickly — without extensive technical savvy