Defining & identifying high value customers
It’s more crucial than ever to prioritize high value customer acquisition and retention. With an intentional shift to attract more brand loyalists, marketing and ad spend can be strategically allocated – and marketing waste reduced.
We’ll outline strategies to help you:
- Define high value customers unique to your business.
- Identify high value segments and how they are different from your overall customer base. Plus – applying lenses to customer segments, like which products they’re buying and which channels they are coming in from.
- Acquire & retain your best customers. Accessing actionable insights that affect your bottom line.