Our 2024 Scaling Sustainability Solutions in Fashion playbook flips the sustainability narrative on its head. Instead of focusing solely on traditional environmental, social and governance (ESG) impacts, retail leaders will reshape the industry by embedding sustainability throughout enterprise functions. Breaking down silos and integrating business operations with sustainability can lead to significant progress. This approach catalyzes business profitability, social responsibility, and environmental resilience.

This year’s playbook looks at nine nodes across the fashion value chain, from financial and business planning all the way through to marketing and communications, to help functional teams understand sustainability challenges and profitability.

Fashion holds immense global power. Regardless of one’s position within the business, there is a remarkable opportunity – and responsibility – to drive positive change. The question is, what to do differently? The possibilities are endless.