The AI playbook for retail marketers 2025

Retail marketers are under pressure—AI is the advantage. Marketing teams are being asked to produce more campaigns, in more formats, across more channels, with tighter timelines and limited resources. The pressure is real, and the stakes are measurable.

The AI Playbook for Retail Marketers by Typeface reveals how top retail brands are using AI to meet that pressure head-on, streamlining workflows, increasing personalization, and accelerating time to market. Built on insights from over 300 marketing leaders, this report offers a clear look at how AI is driving real impact inside retail organizations.

From campaign ideation to production to localization, discover how top marketers are integrating AI across the content lifecycle —without sacrificing creative quality or brand control.