MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

In this report you will learn:

• Who the leading players are in email marketing platforms.
• What you should look for.
• What trends are driving adoption.
• The capabilities an email marketing platform provides.

The report was prepared by conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2023. This inquiry, in addition to third-party research, form the basis for this report.

Who should read this report:

• Internet marketers and agencies doing their due diligence in selecting an email marketing platform for large and enterprise level organizations.
• Analysts and vendors looking for current intelligence about this dynamic marketplace.
• Anyone who needs to be up to speed on the key players and major trends in this market.