Our fourth-annual original research report highlights the consumer attitudes and behavioral trends that ecommerce businesses should anticipate in 2024 and beyond. While experts warned of reduced consumer spending in 2023, ecommerce sales increased. Throughout the year, consumers spent nearly four times more online than they did in stores, and businesses can expect that to continue.

At the same time, retailers must be aware that they are now marketing and selling to multiple generations with a wide range of preferences and expectations relating to customer experience, payment options, fraud tolerance — or lack thereof — and security.

In this report, we’ll discuss consumer attitudes across generations and preferences, how the ecommerce industry is changing, and what you should do to set up your online business for success.