According to researchers, it turns out in-store shopping is hot again, with 6 in 10 customers flocking to stores where they can see and touch items, even if they plan to buy online.

As physical and digital habits merge, e-commerce has evolved from a distinct channel to being dependent on and integrated with physical stores, reports KPMG. It’s no wonder that 51% of surveyed retailers are focused on enhancing the physical store experience in the next 12 months.

This playbook looks at five trending shopping behaviors that can spell big opportunities for brick-and-mortar retail revenue in the months ahead. The playbook looks at:

• Placemaking and curating experiences
• The emergence of “multihyphenate” stores
• Secondhand commerce appeals to cost- and eco-conscious shoppers
• Leveraging the Buy Online, Pick up in Store trend
• Constantly expanding payment options